Руководство компании tesla

The Board of Directors of Tesla, Inc. (the «Company») sets high standards for the Company’s employees, officers and directors. Implicit in this philosophy is the importance of sound corporate governance. It is the duty of the Board of Directors to serve as a prudent fiduciary for shareholders and to oversee the management of the Company’s business. To fulfill its responsibilities and to discharge its duty, the Board of Directors follows the procedures and standards that are set forth in these guidelines. These guidelines are subject to modification from time to time as the Board of Directors deems appropriate in the best interests of the Company or as required by applicable laws and regulations.

Committee Composition

Disclosure Controls

Disclosure Controls

Compensation

Compensation

Nominating
and Governance

Nominating and Governance

Governance Documents

«Tesla Motors» redirects here. For electric motors invented by Nikola Tesla, see Induction motor and AC motor.

Tesla, Inc.

Gigafactory Texas, Tesla’s headquarters, in Austin, Texas

Formerly Tesla Motors, Inc. (2003–2017)
Type Public

Traded as

  • Nasdaq: TSLA
  • Nasdaq-100 component
  • S&P 100 component
  • S&P 500 component
ISIN US88160R1014
Industry
  • Automotive
  • Renewable energy
Founded July 1, 2003; 20 years ago in San Carlos, California, U.S.
Founders See § Founding
Headquarters Gigafactory Texas,

Austin, Texas

,

U.S.

Number of locations

1,068 sales, service and delivery centers

Area served

  • East Asia
  • Europe
  • Middle East
  • North America
  • Oceania
  • Southeast Asia

Key people

  • Elon Musk (CEO)
  • Robyn Denholm (chair)
Products
  • Model 3
  • Model S
  • Model X
  • Model Y
  • Semi
  • Powerwall
  • Megapack
  • Solar Panels
  • Solar Roof

Production output

  • Increase 1,369,611 vehicles (2022)
  • Increase 6.54 GWh battery energy storage systems (2022)
  • Increase 348 MW solar (2022)
Services
  • Charging
  • insurance
  • maintenance
Revenue Increase US$81.5 billion (2022)

Operating income

Increase US$13.7 billion (2022)

Net income

Increase US$12.6 billion (2022)
Total assets Increase US$82.4 billion (2022)
Total equity Increase US$44.7 billion (2022)
Owner Elon Musk (23%)[1]

Number of employees

Increase 127,855 (2022)
Subsidiaries
  • Tesla Automation
  • Tesla Energy
Website tesla.com
Footnotes / references
Financials as of December 31, 2022.
References:[2][3][4][5][6]

Tesla, Inc. ( TESS-lə or TEZ-lə[a]) is an American multinational automotive and clean energy company headquartered in Austin, Texas. Tesla designs and manufactures electric vehicles (cars and trucks), stationary battery energy storage devices from home to grid-scale, solar panels and solar shingles, and related products and services. Its subsidiary Tesla Energy develops and is a major installer of photovoltaic systems in the United States and is one of the largest global suppliers of battery energy storage systems with 6.5 gigawatt-hours (GWh) installed in 2022.

Tesla is one of the world’s most valuable companies and, as of 2023, is the world’s most valuable automaker. In 2022, the company led the battery electric vehicle market, with 18% share.

Tesla was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning as Tesla Motors. The company’s name is a tribute to inventor and electrical engineer Nikola Tesla. In February 2004, via a $6.5 million investment, Elon Musk became the company’s largest shareholder. He became CEO in 2008. Tesla’s announced mission is to create products which help «accelerate the world’s transition to sustainable energy.»

Tesla began production of its first car model, the Roadster sports car, in 2008. This was followed by the Model S sedan in 2012, the Model X SUV in 2015, the Model 3 sedan in 2017, the Model Y crossover in 2020, and the Tesla Semi truck in 2022. The company plans production of the Cybertruck light-duty pickup truck in 2023.[8] The Model 3 is the all-time bestselling plug-in electric car worldwide, and in June 2021 became the first electric car to sell 1 million units globally.[9] Tesla’s 2022 deliveries were around 1.31 million vehicles, a 40% increase over the previous year,[10][11] and cumulative sales totaled 4 million cars as of April 2023.[12] In October 2021, Tesla’s market capitalization temporarily reached $1 trillion, the sixth company to do so in U.S. history.

Tesla has been the subject of lawsuits, government scrutiny, and journalistic criticism, stemming from allegations of whistleblower retaliation, worker rights violations, product defects, and Musk’s many controversial statements.

History

Tesla Motors insignia as seen on a Tesla Roadster, c. 2010

Founding (2003–2004)

The company was incorporated as Tesla Motors, Inc. on July 1, 2003, by Martin Eberhard and Marc Tarpenning.[13][14] Eberhard and Tarpenning served as CEO and CFO, respectively.[15] Eberhard said he wanted to build «a car manufacturer that is also a technology company», with its core technologies as «the battery, the computer software, and the proprietary motor».[16]

Ian Wright was Tesla’s third employee, joining a few months later.[13] In February 2004, the company raised US$7.5 million (equivalent to $12 million in 2022) in series A funding, including $6.5 million (equivalent to $10 million in 2022) from Elon Musk, who had received $100 million from the sale of his interest in PayPal two years earlier. Musk became the chairman of the board of directors and the largest shareholder of Tesla.[17][18][15] J. B. Straubel joined Tesla in May 2004 as chief technical officer.[19]

A lawsuit settlement agreed to by Eberhard and Tesla in September 2009 allows all five – Eberhard, Tarpenning, Wright, Musk, and Straubel – to call themselves co-founders.[20]

Roadster (2005–2009)

Elon Musk took an active role within the company and oversaw Roadster product design at a detailed level, but was not deeply involved in day-to-day business operations.[21] The company’s strategy was to start with a premium sports car aimed at early adopters and then move into more mainstream vehicles, including sedans and affordable compacts.[22]

In February 2006, Musk led Tesla’s Series B venture capital funding round of $13 million, which added Valor Equity Partners to the funding team.[23][18] Musk co-led the third, $40 million round in May 2006 which saw investment from prominent entrepreneurs including Google co-founders Sergey Brin and Larry Page, and former eBay President Jeff Skoll.[24] A fourth round worth $45 million in May 2007 brought the total private financing investment to over $105 million.[24]

Tesla’s first car, the Roadster, was officially revealed to the public on July 19, 2006, in Santa Monica, California, at a 350-person invitation-only event held in Barker Hangar at Santa Monica Airport.[25]

In August 2007, Eberhard was asked by the board, led by Elon Musk, to step down as CEO.[26] Eberhard then took the title of «President of Technology» before ultimately leaving the company in January 2008. Co-founder Marc Tarpenning, who served as the Vice President of Electrical Engineering of the company, also left the company in January 2008.[27] In August 2007, Michael Marks was brought in as interim CEO, and in December 2007, Ze’ev Drori became CEO and President.[28] Musk succeeded Drori as CEO in October 2008.[28] In June 2009, Eberhard filed a lawsuit against Musk for allegedly forcing him out.[29]

Tesla began production of the Roadster in 2008 inside the service bays of a former Chevrolet dealership in Menlo Park.[30][31] By January 2009, Tesla had raised $187 million and delivered 147 cars. Musk had contributed $70 million of his own money to the company.[32]

In June 2009, Tesla was approved to receive $465 million in interest-bearing loans from the United States Department of Energy. The funding, part of the $8 billion Advanced Technology Vehicles Manufacturing Loan Program, supported the engineering and production of the Model S sedan, as well as the development of commercial powertrain technology.[33] Tesla repaid the loan in May 2013, with $12 million in interest.[34][35]

IPO, Model S, and Model X (2010–2015)

First deliveries of Model S at the Tesla Fremont Factory in California, in June 2012

In May 2010, Tesla purchased what would later become the Tesla Factory in Fremont, California, from Toyota for $42 million,[36] and opened the facility in October 2010 to start production of the Model S.[37] On June 29, 2010, the company became a public company via an initial public offering (IPO) on NASDAQ, the first American car company to do so since the Ford Motor Company had its IPO in 1956.[38] The company issued 13.3 million shares of common stock at a price of $17 per share, raising $226 million.[39]

In January 2012, Tesla ceased production of the Roadster, and in June the company launched its second car, the Model S luxury sedan.[40] The Model S won several automotive awards during 2012 and 2013, including the 2013 Motor Trend Car of the Year,[41] and became the first electric car to top the monthly sales ranking of a country, when it achieved first place in the Norwegian new car sales list in September 2013.[42] The Model S was also the bestselling plug-in electric car worldwide for the years 2015 and 2016.[43]

Tesla announced the Tesla Autopilot, a driver-assistance system, in 2014. In September that year, all Tesla cars started shipping with sensors and software to support the feature, with what would later be called «hardware version 1».[44]

Tesla entered the energy storage market, unveiling its Tesla Powerwall (home) and Tesla Powerpack (business) battery packs in April 2015.[45] The company received orders valued at $800 million within a week of the unveiling.[46]

Tesla began shipping its third vehicle, the luxury SUV Tesla Model X, in September 2015, at which time it had 25,000 pre-orders.[47][48]

SolarCity and Model 3 (2016–2018)

Tesla entered the solar installation business in November 2016 with the purchase of SolarCity, in an all-stock $2.6 billion deal.[49] The business was merged with Tesla’s existing battery energy storage products division to form the Tesla Energy subsidiary.[50] The deal was controversial because at the time of the acquisition, SolarCity was facing liquidity issues of which Tesla’s shareholders were not informed.[51] In February 2017, Tesla Motors changed its name to Tesla, Inc. to better reflect the scope of its expanded business.[52]

Tesla unveiled its first mass market vehicle in April 2016, the Model 3 sedan. Compared Tesla’s previous luxury vehicles, the Model 3 was less expensive and within a week the company received over 325,000 paid reservations.[53] In an effort to speed up production and control costs, Tesla invested heavily in robotics and automation to assemble the Model 3. Instead, the robotics actually slowed the production of the vehicles,[54] leading to significant delays and production problems, a period which the company would later come to describe as «production hell.»[55][56] By the end of 2018, the production problems had been overcome, and the Model 3 would become the world’s bestselling electric car from 2018 to 2021.[57][58]

This period of production hell put significant financial pressure on Tesla, and during this time it became one of the most shorted companies in the market. On August 8, 2018, amid the financial issues, Musk posted on social media that he was considering taking Tesla private.[59][60] The plan did not materialize and gave rise to much controversy and many lawsuits including a securities fraud charge from the SEC, which would force Musk to step down as the company’s chairman, although he was allowed to remain CEO.

Global expansion and Model Y (2019–present)

From July 2019 to June 2020, Tesla reported four consecutive profitable quarters for the first time, which made it eligible for inclusion in the S&P 500.[61] Tesla was added to the index on December 21, 2020.[62] It was the most valuable company ever added, already the sixth-largest member.[62] During 2020, the share price increased 740%,[63] and on January 26, 2021, its market capitalization reached $848 billion,[64] more than the next nine largest automakers combined and becoming the US’ 5th most valuable company.[65][66] In July 2020, Tesla reached a valuation of $206 billion, surpassing Toyota to become the world’s most valuable automaker.[67] On August 31, 2020, Tesla completed a 5-for-1 stock split.[68]

Tesla introduced its second mass-market vehicle in March 2019, the Model Y mid-size crossover SUV, based on the Model 3.[69][70] Deliveries started in March 2020.[71]

During this period, Tesla invested heavily in expanding its production capacity, opening three new Gigafactories in quick succession. Construction of Gigafactory Shanghai started in January 2019, as the first automobile factory in China fully owned by a foreign company (not a joint venture).[72] The first production vehicle, a Model 3, rolled out of the factory in December, less than one year after groundbreaking.[73] Gigafactory Berlin-Brandenburg broke ground in February 2020,[74] and production of the Model Y began in March 2022.[75] Gigafactory Texas broke ground in June 2020,[76] and production of the Model Y began in April 2022.[77] Tesla has also announced plans for a Gigafactory Mexico to open in 2025.[78]

The COVID-19 pandemic had a significant impact on the entire automotive industry, and Tesla was no exception. Government officials in China closed Gigafactory Shanghai and lawmakers in California shut down production at the Tesla Fremont Factory. While China allowed Tesla to resume production a few weeks later, California did not. Tesla would ultimately defy state orders, and restart production on May 11, 2020.[79]

After the dispute with California officials, on December 1, 2021, Tesla moved its legal headquarters to Gigafactory Texas.[80][81] However, Tesla continued to use its former headquarters building in Palo Alto, and over the next two years significantly expanded its footprint in California. The company opened its Megafactory to build Megapack batteries in Lathrop, California in 2022,[82] and announced in February 2023 that it would establish a large global engineering headquarters in Palo Alto, moving into a corporate campus once owned by Hewlett Packard.[83]

Tesla became a major investor in bitcoin, acquiring $1.5 billion of the cryptocurrency,[84] and on March 24, 2021, the company started accepting bitcoin as a form of payment for US vehicle purchases.[85] However, after 49 days, the company ended bitcoin payments over concerns that the production of bitcoin was contributing to the consumption of fossil fuels, against the company’s mission of encouraging the transition to sustainable energy.[86] After the announcement, the price of bitcoin dropped around 12%.[87] In July 2022 it was reported that Tesla had sold about 75% of its bitcoin holdings at a loss, citing that the cryptocurrency was hurting the company’s profitability.[88]

Automotive products and services

As of December 2022, Tesla offers five vehicle models: Model S, Model X, Model 3, Model Y, and the Tesla Semi. Tesla’s first vehicle, the first-generation Tesla Roadster, is no longer sold. Tesla has plans for a second-generation Roadster and a pickup called the Cybertruck.

Available

Model S

Tesla Model S

The Model S is a full-size luxury car with a liftback body style and a dual motor, all-wheel drive layout. Development of the Model S began prior to 2007 and deliveries started in June 2012. The Model S has seen two major design refreshes, first in April 2016 which introduced a new front-end design and again in June 2021 which revised the interior. The Model S was the top-selling plug-in electric car worldwide in 2015 and 2016. Since its introduction, more than 250,000 vehicles have been sold.

Model X

Tesla Model X

The Model X is a mid-size luxury crossover SUV offered in 5-, 6- and 7-passenger configurations with either a dual- or tri-motor, all-wheel drive layout. The rear passenger doors open vertically with an articulating «falcon-wing» design. A prototype Model X was first shown in February 2012 and deliveries started in September 2015.[89] The Model X shares around 30 percent of its content with the Model S. The vehicle has seen one major design refresh in June 2021 which revised the interior.

Model 3

Tesla Model 3

The Model 3 is a mid-size car with a fastback body style and either a dual-motor, all-wheel drive layout or a rear-motor, rear-wheel drive layout. The vehicle was designed to be more affordable than the luxury Model S sedan. A prototype Model 3 was first shown in 2016 and within a week the company received over 325,000 paid reservations.[53] Deliveries started in July 2017.[90] The Model 3 ranked as the world’s bestselling electric car from 2018 to 2021,[91][92][93] and cumulative sales passed 1 million in June 2021.[9] The vehicle has seen one major design refresh in September 2023 which revised the exterior and interior.

Model Y

Tesla Model Y

The Model Y is a mid-size crossover SUV offered in 5- and 7-passenger configurations with a dual-motor, all-wheel drive layout. The vehicle was designed to be more affordable than the luxury Model X SUV. A prototype Model Y was first shown in March 2019,[69] and deliveries started in March 2020.[71] The Model Y shared around 75 percent of its content with the Model 3.[70] In the first quarter of 2023, the Model Y outsold the Toyota Corolla to become the world’s best-selling car, the first ever electric vehicle to claim the title.[94]

Tesla Semi

Tesla Semi prototype

The Tesla Semi Class 8 semi-truck by Tesla, Inc. with a tri-motor, rear-wheel drive layout. Tesla claims that the Semi has approximately three times the power of a typical diesel semi truck, a range of 500 miles (800 km).[95] Two prototype trucks were first shown in November 2017 and initial deliveries were made to PepsiCo on December 1, 2022.[96] As of July 2023, the truck remains in pilot production,[4] and Tesla does not expect the truck to enter volume production before 2024, due to limited availability of the required 4680 battery cells.[97]

Announced products

Cybertruck

Tesla Cybertruck

The Cybertruck is a pickup truck unveiled on November 21, 2019.[98] The truck’s novel design made of flat sheets of unpainted stainless steel and bulletproof glass windows earned a mixed reception.[99][100][101] As of February 2023, Musk has stated that deliveries are planned to begin by the end of Q3 2023.[102]

Roadster (second generation)

Tesla Roadster prototype

On November 16, 2017, Tesla unveiled the second generation Roadster with a purported range of 620 miles (1,000 km) with a 200 kilowatt-hours (720 MJ) battery pack that would achieve 0–60 miles per hour (0–97 km/h) in 1.9 seconds; and 0–100 mph (0–161 km/h) in 4.2 seconds,[103] and a top speed over 250 mph (400 km/h). A «SpaceX Package» would include cold-gas thrusters.[104] The vehicle would have three electric motors, allowing all-wheel drive and torque vectoring during cornering.[104] The base price was set at $200,000.[104] Musk has said that the Roadster should ship in 2024.[105]

Tesla next-generation vehicle

The Tesla next-generation vehicle is an announced battery electric platform. It would become the third platform for the company. Vehicles based on this platform are not expected before 2025.[106]

Discontinued

Tesla Roadster

The original Roadster

The original Tesla Roadster[107] was a two-seater sports car, evolved from the Lotus Elise chassis.[108] It was produced from 2008 to 2012. The Roadster was the first highway-legal serial production electric car to use lithium-ion battery cells and the first production all-electric car to travel more than 200 miles (320 km) per charge.

Services

Tesla uses over-the-air updates to deliver software and firmware updates, adding features, fixing defects, and resolving product recalls.[109]

The Tesla App can be used to enable/disable features such as enhanced connectivity, and Autopilot/Full-Self Driving.[110] acceleration boost (for Model 3 owners),[111] and rear-heated seats (for Model 3 owners).[112]

Connectivity

Tesla cars come with «Standard Connectivity», which provides navigation using a cellular connection, and the following (over Wi-Fi or Bluetooth): internet browsing, music streaming (with a paid subscription), and, when parked, video streaming and «caraoke».[113] «Premium Connectivity» adds cellular access to those features and also provides live traffic and satellite maps for navigation.[113][114]

Vehicle servicing

Tesla service strategy is to service its vehicles first through remote diagnosis and repair. If it is not possible to resolve a problem remotely, customers are referred to a local Tesla-owned service center, or a mobile technician is dispatched.[115][116] Tesla has said that it does not want to make a profit on vehicle servicing, which has traditionally been a large profit center for most auto dealerships.[117]

In 2016, Tesla recommended having any Tesla car inspected every 12,500 miles or once a year, whichever comes first. In early 2019, the manual was changed to say: «your Tesla does not require annual maintenance and regular fluid changes,» and instead it recommends periodic servicing of the brake fluid, air conditioning, tires and air filters.[118]

Charging

Supercharger network

Tesla Supercharger station (V3) with ten charging posts

The Supercharger network was introduced on September 24, 2012, as the Tesla Model S entered production, with six sites in California, Nevada and Arizona. As of September 2023, Tesla operates a network of 5,500 Supercharger stations with 50,000 connectors. The stations are primarily deployed in three regions: Asia Pacific (over 2,000), North America (over 2,000) and Europe (over 1,000). Superchargers supply electrical power at 72 kilowatts (kW), 100 kW, 150 kW or 250 kW, with the maximum amount increasing over the years as the company improves its technology.

Destination charging location network

«Destination Charger» in North America

In 2014, Tesla launched the Destination Charging location network that provides chargers to hotels, restaurants, shopping centers, resorts, and other locations. It offers twice the power of a typical home charging station.[119]

Destination chargers are installed free of charge.[120] Larger locations may charge for power.[121]

North American Charging Standard

The North American Charging Standard (NACS) is an electric vehicle charging connector system developed and owned by Tesla. It has been used on all North American market Tesla vehicles since 2012 and was opened for use to other manufacturers in 2022. Fisker, Ford, General Motors, Honda, Mercedes-Benz, Nissan, Polestar, Rivian, and Volvo have announced that they intended to equip future vehicles with NACS charging inlets. Several electric vehicle charging network operators and equipment manufacturers have announced plans to add NACS connectors.[122][123][124]

Insurance

Tesla has offered its own vehicle insurance in the United States since 2017 and has been acting as an independent insurance producer since 2021 as Tesla Insurance Services, Inc. It was introduced after the American Automobile Association (AAA), a major insurance carrier, raised rates for Tesla owners in June 2017 after a report concluded that the automakers vehicles crashed more often and were more expensive to repair than comparable vehicles.[125] A second study by the Insurance Institute for Highway Safety confirmed the findings.[126]

The company says that it uniquely understands its vehicles, technology and repair costs, and can eliminate traditional insurance carriers’ additional charges.[127] In states where allowed, the company uses individual vehicle data to offer personalized pricing that can increase or decrease in cost based on the prior month’s driving safety score.[128] As of 2023, insurance was available in 12 states.[129]

As of January 2023, Tesla offers insurance in the U.S. states of Arizona, California, Colorado, Illinois, Maryland, Minnesota, Nevada, Ohio, Oregon, Texas, Utah and Virginia. The company also offers insurance for Tesla vehicle owners with non-Tesla vehicles.[127]

Energy products

Two Tesla Powerwall 2 home energy storage devices from Tesla Energy

Tesla subsidiary Tesla Energy develops, builds, sells and installs solar energy generation systems and battery energy storage products (as well as related products and services) to residential, commercial and industrial customers. The subsidiary was created by the merger of Tesla’s existing battery energy storage products division with SolarCity, a solar energy company that Tesla acquired in 2016.[130] In 2022, the company deployed solar energy systems capable of generating 348 megawatts, an increase of 3 megawatts over 2021, and deployed 6.5 gigawatt-hours of battery energy storage products, an increase of 64% over 2021.[131]

Tesla Energy products include solar panels (built by other companies for Tesla), the Tesla Solar Roof (a solar shingle system) and the Tesla Solar Inverter. Storage products include the Powerwall (a home energy storage device) and the Megapack (a large-scale energy storage system).[132][133][134]

For large-scale customers, Tesla Energy operates an online platform which allows for automated, real-time power trading, demand forecasting and product control.[135][136][137] In March 2021, the company said its online products were managing over 1.2 GWh of storage.[138] For home customers, the company operates a virtual power company in Texas called Tesla Electric, which utilizes the company’s online platforms to manage customers Powerwall devices, discharging them into the grid to sell power when prices are high, earning money for customers.[139][140]

Business strategy

Robotic manufacturing of the Model S at the Tesla Factory in Fremont, California

At the time of Tesla’s founding in 2003, electric vehicles were very expensive.[141] In 2006, Elon Musk stated that Tesla’s strategy was to first produce high-price, low-volume vehicles, such as sports cars, for which customers are less sensitive to price. This would allow them to progressively bring down the cost of batteries, which in turn would allow them to offer cheaper and higher volume cars.[22][142] Tesla’s first vehicle, the Roadster, was low-volume (fewer than 2,500 were produced) and priced at over $100,000. The next models, the Model S and Model X, are more affordable but still luxury vehicles. The most recent models, the Model 3 and the Model Y, are priced still lower, and aimed at a higher volume market,[143][144] selling over 100,000 vehicles each quarter. Tesla continuously updates the hardware of its cars rather than waiting for a new model year, as opposed to nearly every other car manufacturer.[145]

Unlike other automakers, Tesla does not rely on franchised dealerships to sell vehicles. Instead, the company directly sells vehicles through its website and a network of company-owned stores.[146][147] The company is the first automaker in the United States to sell cars directly to consumers.[148][149] Some jurisdictions, particularly in the United States, prohibit auto manufacturers from directly selling vehicles to consumers. In these areas, Tesla has locations that it calls galleries that the company says «educate and inform customers about our products, but such locations do not actually transact in the sale of vehicles.»[150][151] In total, Tesla operates nearly 400 stores and galleries in more than 35 countries.[152] These locations are typically located in retail shopping districts, inside shopping malls, or other high-traffic areas,[147] instead of near other auto dealerships.[153][154][155]

The Tesla Patent Wall at its headquarters was removed after the company announced its patents are part of the open source movement.[156]

Analysts describe Tesla as vertically integrated given how it develops many components in-house, such as batteries, motors, and software.[157] The practice of vertical integration is rare in the automotive industry, where companies typically outsource 80% of components to suppliers and focus on engine manufacturing and final assembly.[158][159][160]

Tesla generally allows its competitors to license its technology, stating that it wants to help its competitors accelerate the world’s use of sustainable energy.[161] Licensing agreements include provisions whereby the recipient agrees not to file patent suits against Tesla, or to copy its designs directly.[162] Tesla retains control of its other intellectual property, such as trademarks and trade secrets to prevent direct copying of its technology.[163]

Technology

Tesla is highly vertically integrated and develops many components in-house, such as batteries, motors, and software.[157]

Batteries

Tesla vehicle chassis used in Model S and X, with the battery visible
Comparison of Tesla’s three cylindrical battery cell form factors

As of 2023, Tesla uses four different battery cell form factors: 18650, 2170, 4680, and prismatic.[164][165][166]

Tesla purchases these batteries from three suppliers, CATL, LG Energy Solution, and Panasonic, the latter of which has co-located some of its battery production inside Tesla’s Gigafactory Nevada. Tesla is also currently building out the capacity to produce its own batteries.

Tesla batteries sit under the vehicle floor to save interior space. Tesla uses a multi-part aluminum and titanium protection system to protect the battery from road debris and/or vehicle crashes.[167]

Business analysis company BloombergNEF estimated Tesla’s battery pack cost in 2021 at $112 per kilowatt-hour (kWh), versus an industry average of $132 per kWh.[168]

18650

Tesla was the first automaker to use cylindrical, lithium-ion battery cells. When it built the first generation Roadster, it used off-the-shelf 18650-type (18 mm diameter, 65 mm height) cylindrical batteries that were already used for other consumer electronics. The cells provided an engineering challenge because each has a relatively low capacity, so thousands needed to be bundled together in a battery pack. Electrical and thermal management also proved to be a challenge, requiring liquid cooling and an intumescent fire prevention chemical.[169] However, the decision proved to be pragmatic because there was already a mature manufacturing process that could produce a high volume of the cells at a consistent quality. Although the 18650-type cells are the oldest technology, they are used in the Model S and X vehicles. Tesla sources these batteries with a nickel-cobalt-aluminum (NCA) cathode chemistry from Panasonic’s factories in Japan.[170]

2170

The next battery type to be used was 2170-type (21 mm diameter, 70 mm height) cylindrical cell. The larger size was optimized for electric cars, allowing for a higher capacity per cell and a lower number of cells per battery pack. The 2170 was introduced for the Model 3 and Y vehicles.[170]

For vehicles built at the Tesla Fremont Factory, the company sources 2170-type batteries with a nickel-cobalt-aluminum cathode chemistry from Panasonic’s production line at Gigafactory Nevada.[171] In January 2021, Panasonic had the capacity to produce 39 GWh per year of battery cells there.[172] Tesla Energy also uses 2170 cells in its Powerwall home energy storage product.

For vehicles made at Gigafactory Shanghai and Gigafactory Berlin-Brandenburg batteries with a nickel-cobalt-manganese (NMC) cathode chemistry are sourced from LG Energy Solution’s factories in China.[170]

4680

Tesla’s latest cylindrical cell design is the 4680-type (46 mm diameter, 80 mm height) introduced in 2021. The battery was developed in-house by Tesla and is physically 5-times bigger than the 2170-type, again allowing for a higher capacity per cell and a lower number of cells per battery pack.[173][174] Currently, Tesla builds the 4680 cells itself and has not disclosed the cathode chemistry. The company has already opened production lines in Fremont, California and plans to open lines inside Gigafactory Nevada and Gigafactory Texas. The 4680 cells are used in the Model Y and Cybertruck built at Gigafactory Texas.[170]

Prismatic

Tesla also uses prismatic (rectangular) cells in many entry-level Model 3 and Model Y vehicles.[170] The prismatic cells are a lithium iron phosphate battery (LFP or LiFePO
4
) which is a less energy-dense type, but do not contain any nickel or cobalt, which makes it less expensive to produce.[175] Tesla sources these batteries from CATL’s factories in China. As of April 2022, nearly half of Tesla’s vehicle production used prismatic cells.[176] Tesla Energy also uses prismatic cells in its Megapack grid-scale energy storage product.[177]

Research

Tesla invests in lithium-ion battery research. In 2016, the company established a 5-year battery research and development partnership at Dalhousie University in Nova Scotia, Canada, with lead researcher Jeff Dahn.[178][179][180][181] Tesla acquired Maxwell Technologies for over $200 million[182] – and sold in 2021.[183] It also acquired Hibar Systems.[184][185] Tesla purchased several battery manufacturing patent applications from Springpower International, a small Canadian battery company.[186][187]

Motors

Tesla makes two kinds of electric motors. Its oldest design in production is a three-phase four-pole alternating current induction motor with a copper rotor[188] (which inspired the Tesla logo), which is used as the rear motor in the Model S and Model X. Newer, higher-efficiency permanent magnet motors are used in the Model 3, Model Y, the front motor of 2019-onward versions of the Model S and X, and are expected to be used in the Tesla Semi.[189] The permanent magnet motors are more efficient, especially in stop-start driving.[190]

Autopilot

Tesla Autopilot in operation

Autopilot is an advanced driver-assistance system developed by Tesla. The system requires active driver supervision at all times.[191]

Since September 2014, all Tesla cars are shipped with sensors (initially hardware version 1 or «HW1») and software to support Autopilot.[192] Tesla upgraded its sensors and software in October 2016 («HW2») to support full self-driving in the future.[193] HW2 includes eight cameras, twelve ultrasonic sensors, and forward-facing radar.[193] HW2.5 was released in mid-2017, and it upgraded HW2 with a second graphics processing unit (GPU) and, for the Model 3 only, a driver-facing camera.[194] HW3 was released in early 2019 with an updated and more powerful computer, employing a custom Tesla-designed system on a chip.[195]

In April 2019, Tesla announced that all of its cars will include Autopilot software (defined as just Traffic-Aware Cruise Control and Autosteer (Beta)) as a standard feature moving forward.[196] Full self-driving software (Autopark, Navigate on Autopilot (Beta), Auto Lane Change (Beta), Summon (Beta), Smart Summon (Beta) and future abilities) is an extra cost option.[196]

In 2020, Tesla released software updates where its cars recognize and automatically stop at stop signs and traffic lights.[197][198][199] In May 2021, Tesla removed the radar sensor and radar features from its Model 3 and Model Y vehicles, opting instead to rely on camera vision alone.[200][201][202] The New York Times reported in December 2021 that Musk «repeatedly told members of the Autopilot team that humans could drive with only two eyes and that this meant cars should be able to drive with cameras alone,» an analogy some experts and former Tesla engineers described as «deeply flawed.»[203] Similarly, a statistical analysis conducted in A Methodology for Normalizing Safety Statistics of Partially Automated Vehicles debunked a common Tesla claim that Autopilot reduced crash rates by 40 percent[204] by accounting for the relative safety of the given operating domain when using active safety measures.[205]

Full Self-Driving

Full Self-Driving (FSD) is an optional extension of Autopilot promoted as eventually being able to perform fully autonomous driving. At the end of 2016, Tesla expected to demonstrate full autonomy by the end of 2017,[206] which as of July 2022 has not occurred.[207] The first beta version of the software was released on October 22, 2020, to a small group of testers.[208] The release of the beta has renewed concern regarding whether the technology is ready for testing on public roads.[209][210] The National Transportation Safety Board (NTSB) has called for «tougher requirements» for any testing of Autopilot on public roads.[211]

Tesla’s approach to achieve full autonomy is different from that of other companies.[212] Whereas Waymo, Cruise, and other companies are relying on highly detailed (centimeter-scale) three-dimensional maps, lidar, and cameras, as well as radar and ultrasonic sensors in their autonomous vehicles, Tesla’s approach is to use coarse-grained two-dimensional maps and cameras (no lidar) as well as radar and ultrasonic sensors.[212][213] Tesla claims that although its approach is much more difficult, it will ultimately be more useful, because its vehicles will be able to self-drive without geofencing concerns.[214] Tesla’s self-driving software has been trained on over 20 billion miles driven by Tesla vehicles as of January 2021.[215] Tesla also designed a self-driving computer chip that has been installed in its cars since March 2019.[216]

Most experts believe that Tesla’s approach of trying to achieve full self-driving by eschewing lidar and high-definition maps is not feasible.[217][218][219] In March 2021, according to a letter that Tesla sent to the California Department of Motor Vehicles about FSD’s capability – acquired by PlainSite via a public records request – Tesla stated that FSD is not capable of autonomous driving and is only at Society of Automotive Engineers Level 2 automation.[220] In a May 2021 study by Guidehouse Insights, Tesla was ranked last for both strategy and execution in the autonomous driving sector.[221] In October 2021, the National Transportation Safety Board (NTSB) called on Tesla to change the design of its Autopilot to ensure it cannot be misused by drivers, according to a letter sent to Musk.[222]

Robotics

Ahead of the start of production of the Model 3, Tesla invested heavily in robotics and automation to assemble vehicles. To that end, between 2015 and 2017, the company purchased several companies involved in automation and robotics including Compass Automation,[223] Grohmann Automation,[224] Perbix Machine Company, and Riviera Tool and Die.[225] Elon Musk later admitted that the robotics actually slowed the production of the vehicles.[54]

Tesla uses massive casting machines (Giga Press), to make large single pieces of vehicle underbodies and to streamline production.[226]

In September 2022, Tesla revealed prototypes of a humanoid robot named Optimus, which Musk has stated uses the same core software as FSD. During the presentations at Tesla’s AI Day 2022, Musk suggested that, among other use cases, the finalized version of Optimus could be used in Tesla’s car factories to help with repetitive tasks and relieve labor shortages.[227]

In July 2023, Tesla acquired Wiferion, a Germany-based developer of wireless charging systems for industrial vehicles and autonomous robots, which has since been operating as Tesla Engineering Germany GmbH.[228]

Glass

In November 2016, the company announced the Tesla Glass technology group. The group produced the roof glass for the Tesla Model 3. It also produces the glass used in the Tesla Solar Roof’s solar shingles.[229]

Facilities

The company operates seven large factories and about a dozen smaller factories around the world. As of 2023, the company also operates more than 1,000 retail stores, galleries, service, delivery and body shop locations globally.[4]

Primary facilities operated by Tesla

Opened Name City Country Employees Products Ref.
2010 Tesla Fremont Factory Fremont, California United States 22,000 Model S, Model X, Model 3, Model Y [36][230][231]
2016 Gigafactory Nevada Storey County, Nevada United States 7,000 Batteries, Powerwall, Semi [232][233][234]
2017 Gigafactory New York Buffalo, New York United States 1,500 Solar Roof, Supercharger [235][236]
2019 Gigafactory Shanghai Shanghai China 20,000 Model 3, Model Y, Supercharger [237][238]
2022 Gigafactory Berlin-Brandenburg Grünheide Germany 10,000 Model Y (planned: batteries, Model 3) [239][240][241]
2022 Gigafactory Texas Austin, Texas United States 12,000 Model Y (planned: batteries, Cybertruck, Next-gen vehicle) [242][243][244]

North America

New Tesla Model S cars at the Tesla Fremont Factory in 2012

Tesla was founded in San Carlos, California.[245] In 2010, Tesla moved its corporate headquarters and opened a powertrain development facility in Palo Alto.[246] Tesla’s first retail store was opened in 2008 in Los Angeles.[247]

Tesla’s first assembly plant occupies the former NUMMI plant in Fremont, California, known as the Tesla Fremont Factory. The factory was originally opened by General Motors in 1962, and then operated by NUMMI, a joint venture of GM and Toyota from 1984.[248] The joint venture ended when GM entered bankruptcy in 2009. In 2010, Toyota agreed to sell the plant to Tesla at a significant discount.[36]

Gigafactory Nevada in 2019
Gigafactory Texas in 2022

Tesla’s first purpose-built facility was opened in Nevada in 2016. Gigafactory Nevada produces Powerwalls, Powerpacks and Megapacks;[232] battery cells in partnership with Panasonic;[249] and Model 3 drivetrains.[250] The factory received substantial subsidies (abatements and credits) from the local and state government, that, in exchange for opening in their jurisdiction, allowed Tesla to operate essentially tax free for 10 years.[251]

As part of the acquisition of SolarCity in 2016, Tesla gained control of Gigafactory New York in Buffalo on the site of a former Republic Steel plant. The state of New York spent cash to build and equip the factory through the Buffalo Billion program.[252][253] In 2017, the factory started production of the Tesla Solar Roof,[235] but faced multiple production challenges. Since 2020, Tesla has also assembled Superchargers in New York. The plant has been criticized for offering little economic benefit for the state funding.[254]

On July 23, 2020, Tesla picked Austin, Texas, as the site of its fifth Gigafactory, since then known as Gigafactory Texas[255] Giga Texas is planned to be the main factory for the Tesla Cybertruck and the Tesla Semi; it will also produce Model 3 and Model Y cars for the Eastern United States.[256][243] On April 7, 2022, Tesla celebrated the opening of the facility in a public event.[77]

On December 1, 2021, Tesla relocated its legal headquarters from Palo Alto, California to the Gigafactory site in Austin, Texas.[257]

Tesla acquired a former JC Penney distribution center near Lathrop, California, in 2021 to build the «Megafactory» to manufacture the Megapack, the company’s large scale energy storage product.[258][259] The location opened in 2022.

Tesla announced in February it would open a new global engineering headquarters in Palo Alto, moving into a corporate campus once owned by Hewlett Packard, located a couple of miles from Tesla’s former headquarters.

Tesla plans to open Gigafactory Mexico, the company’s sixth Gigafactory near Monterrey, Mexico in 2025.

Europe

Gigafactory Berlin-Brandenburg under construction in October 2021

Tesla opened its first European store in June 2009 in London.[260] Tesla’s European headquarters are in the Netherlands,[261] part of a group of Tesla facilities in Tilburg, including the company’s European Distribution Centre.[262]

In late 2016, Tesla acquired German engineering firm Grohmann Engineering as a new division dedicated to helping Tesla increase the automation and effectiveness of its manufacturing process.[263] After winding down existing contracts with other manufacturers, the renamed Tesla Automation now works exclusively on Tesla projects.[264]

Tesla announced its plans to build a car and battery factory in Europe in 2016.[265] Several countries campaigned to be the host,[266] and eventually Germany was chosen in November 2019.[267] On March 22, 2022, Tesla’s first European Gigafactory named Gigafactory Berlin-Brandenburg[268][269] opened with planned capacity to produce 500,000 electric vehicles annually as well as batteries for the cars.[269]

Asia

Tesla store in Tokyo, the first in Asia[270]

Tesla opened its first showroom in Asia in Tokyo, Japan, in October 2010.[271]

In July 2018, Tesla signed an agreement with Chinese authorities to build a factory in Shanghai, China, which was Tesla’s first Gigafactory outside of the United States.[272] The factory building was finished in August 2019, and the initial Tesla Model 3s were in production from Gigafactory Shanghai in October 2019.[237] In 2021, China accounted for 26% of Tesla sales revenue, and was the second largest market for Tesla after the United States, which accounted for 45% of its sales.[273]

Tesla has expressed interest in expanding to India and perhaps building a future Gigafactory in the country.[274] The company established a legal presence in the nation in 2021 and plans to open an office in Pune starting in October 2023.[275]

Partners

Panasonic

Panasonic Energy president Naoto Noguchi, presents Tesla executive JB Straubel, with lithium-ion cells

In January 2010, Tesla and battery cell maker Panasonic announced that they would together develop nickel-based lithium-ion battery cells for electric vehicles.[276] The partnership was part of Panasonic’s $1 billion investment over three years in facilities for lithium-ion cell research, development and production.[277]

Beginning in 2010, Panasonic invested $30 million for a multi-year collaboration on new battery cells designed specifically for electric vehicles.[278] In July 2014, Panasonic reached a basic agreement with Tesla to participate in battery production at Giga Nevada.[279]

Tesla and Panasonic also collaborated on the manufacturing and production of photovoltaic (PV) cells and modules at the Giga New York factory in Buffalo, New York.[235] The partnership started in mid-2017 and ended in early 2020, before Panasonic exited the solar business entirely in January 2021.[280][281]

In March 2021, the outgoing CEO of Panasonic stated that the company plans to reduce its reliance on Tesla as their battery partnership evolves.[282]

Other current partners

Tesla has long-term contracts in place for lithium supply. In September 2020, Tesla signed a sales agreement with Piedmont Lithium to buy high-purity lithium ore for up to ten years,[283] specifically to supply «spodumene concentrate from Piedmont’s North Carolina mineral deposit».[284] In 2022, Tesla contracted for 110,000 tonnes of spodumene concentrate over four years from the Core Lithium’s lithium mine in the Northern Territory of Australia.[285]

Tesla also has a range of minor partnerships, for instance working with Airbnb and hotel chains to install destination chargers at selected locations.[286]

Former partners

Daimler

The Mercedes-Benz B-Class Electric Drive used a Tesla-supplied battery pack.[287]

Daimler and Tesla began working together in late 2007. On May 19, 2009, Daimler bought a stake of less than 10% in Tesla for a reported $50 million.[288][289] As part of the collaboration, Herbert Kohler, vice-president of E-Drive and Future Mobility at Daimler, took a Tesla board seat.[290] On July 13, 2009, Daimler sold 40% of its acquisition to Aabar, an investment company controlled by the International Petroleum Investment Company owned by the government of Abu Dhabi.[291] In October 2014, Daimler sold its remaining holdings for a reported $780 million.[292]

Tesla supplied battery packs for Freightliner Trucks in 2010.[293][294] The company also built electric-powertrain components for the Mercedes-Benz A-Class E-Cell, with 500 cars planned to be built for trial in Europe beginning in September 2011.[295][296] Tesla produced and co-developed the Mercedes-Benz B250e’s powertrain, which ended production in 2017.[297] The electric motor was rated 134 hp (100 kW) and 230 pound force-feet (310 N⋅m), with a 36 kWh (130 MJ) battery. The vehicle had a driving range of 200 km (124 mi) with a top speed of 150 km/h (93 mph).[298] Daimler division Smart produced the Smart ED2 cars from 2009 to 2012 which had a 14-kilowatt-hour (50 MJ) lithium-ion battery from Tesla.[299][300]

Toyota

Toyota RAV4 EV, which used a Tesla-supplied battery and powertrain components

In May 2010, Tesla and Toyota announced a deal in which Tesla purchased the former NUMMI factory from Toyota for $42 million, Toyota purchased $50 million in Tesla stock, and the two companies collaborated on an electric vehicle.[36]

In July 2010, the companies announced they would work together on a second generation Toyota RAV4 EV.[301] The vehicle was unveiled at the October 2010 Los Angeles Auto Show and 35 pilot vehicles were built for a demonstration and evaluation program that ran through 2011. Tesla supplied the lithium metal-oxide battery and other powertrain components[302][303] based on components from the Roadster.[304]

The production version was unveiled in August 2012, using battery pack, electronics and powertrain components from the Tesla Model S sedan (also launched in 2012).[305] The RAV4 EV had a limited production run which resulted in just under 3,000 vehicles being produced, before it was discontinued in 2014.[306][307]

According to Bloomberg News, the partnership between Tesla and Toyota was «marred by clashes between engineers».[308] Toyota engineers rejected designs that Tesla had proposed for an enclosure to protect the RAV4 EV’s battery pack. Toyota took over responsibility for the enclosure’s design and strengthened it. In 2014, Tesla ended up adding a titanium plate to protect the Model S sedan’s battery after some debris-related crashes lead to cars catching fire.[308][167] On June 5, 2017, Toyota announced that it had sold all of its shares in Tesla and halted the partnership.[309][310]

Mobileye

Initial versions of Autopilot were developed in partnership with Mobileye beginning in 2014.[311] Mobileye ended the partnership on July 26, 2016, citing «disagreements about how the technology was deployed.»[312]

Lawsuits and controversies

Sexual harassment

In 2021, seven women came forward with claims of having faced sexual harassment and discrimination while working at Tesla’s Fremont factory.[313] They accused the company of facilitating a culture of rampant sexual harassment. The women said they were consistently subjected to catcalling, unwanted advances, unwanted touching, and discrimination while at work. «I was so tired of the unwanted attention and the males gawking at me I proceeded to create barriers around me just so I could get some relief,» Brooks told The Washington Post. «That was something I felt necessary just so I can do my job.» Stories range from intimate groping to being called out to the parking lot for sex.[314]

Women feared calling Human Resources for help as their supervisors were often participants.[315] Musk himself is not indicted, but most of the women pressing charges believe their abuse is connected to the behavior of CEO Elon Musk. They cite his crude remarks about women’s bodies, wisecracks about starting a university that abbreviated to «T.IT.S», and his generally dismissive attitude towards reporting sexual harassment.[316] «What we’re addressing for each of the lawsuits is just a shocking pattern of rampant harassment that exists at Tesla,» said attorney David A. Lowe.[315] In 2017, another woman had accused Tesla of very similar behavior and was subsequently fired. In a statement to the Guardian, Tesla confirmed the company had fired her, saying it had thoroughly investigated the employee’s allegations with the help of «a neutral, third-party expert» and concluded her complaints were unmerited.[317]

In May 2022, a California judge ruled that the sexual harassment lawsuit could move to court, rejecting Tesla’s request for closed-door arbitration.[318]

Labor disputes

In June 2016, the National Highway Traffic Safety Administration (NHTSA) took issue with Tesla’s use of nondisclosure agreements (NDAs) regarding customer repairs[319] and, in October 2021, the NHTSA formally asked Tesla to explain its NDA policy regarding customers invited into the FSD Beta.[320] Tesla has used NDAs on multiple occasions with both employees[321] and customers[322] to allegedly prevent possible negative coverage.[323][324]

From 2014 to 2018, Tesla’s Fremont Factory had three times as many Occupational Safety and Health Administration (OSHA) violations as the ten largest U.S. auto plants combined.[325] An investigation by the Reveal podcast alleged that Tesla «failed to report some of its serious injuries on legally mandated reports» to downplay the extent of injuries.[326]

In January 2019, former Tesla security manager Sean Gouthro filed a whistleblower complaint alleging that the company had hacked employees’ phones and spied on them, while also failing to report illegal activities to the authorities and shareholders.[327][328][329] Several legal cases have revolved around alleged whistleblower retaliation by Tesla. These include the dismissal of Tesla safety official Carlos Ramirez[330][331] and Tesla security employee Karl Hansen.[332] In 2020, the court ordered Hansen’s case to arbitration.[333] In June 2022, the arbitrator filed an unopposed motion with the court stating Hansen «has failed to establish the claims…Accordingly his claims are denied, and he shall take nothing».[334]

In September 2019, a California judge ruled that 12 actions in 2017 and 2018 by Musk and other Tesla executives violated labor laws because they sabotaged employee attempts to unionize.[335][336]

In March 2021, the US National Labor Relations Board ordered Musk to remove a tweet and reinstate a fired employee over union organization activities.[337][338] Later, after appealing, a federal appeals court upheld the decision.[339]

The California Civil Rights Department filed a suit in 2022 alleging «a pattern of racial harassment and bias» at the Tesla Fremont factory. As of April 2023, the department is also conducting a probe of the factory based on a 2021 complaint and claims that Tesla has been obstructing the investigation.[340]

Fraud

There have been numerous concerns about Tesla’s financial reporting. In 2013, Bloomberg News questioned whether Tesla’s financial reporting violated Generally Accepted Accounting Principles (GAAP) reporting standards.[341] Fortune accused Tesla in 2016 of using creative accounting to show positive cash flow and quarterly profits.[342] In 2018, analysts expressed concerns over Tesla’s accounts receivable balance.[343] In September 2019, the SEC questioned Tesla CFO Zach Kirkhorn about Tesla’s warranty reserves and lease accounting.[344] Hedge fund manager David Einhorn accused Elon Musk in November 2019 of «significant fraud»,[345] and publicly questioned Tesla’s accounting practices, telling Musk that he was «beginning to wonder whether your accounts receivable exist.»[346]

From 2012 to 2014, Tesla earned more than $295 million in Zero Emission Vehicle credits for a battery-swapping technology that was never made available to customers.[347] Staff at California Air Resources Board were concerned that Tesla was «gaming» the battery swap subsidies and in 2013 recommended eliminating the credits.[348]

A consolidated shareholders lawsuit alleges that Musk knew SolarCity was going broke before the acquisition, that he and the Tesla board overpaid for SolarCity, ignored their conflicts of interest and breached their fiduciary duties in connection with the deal, and failed to disclose «troubling facts» essential to an analysis of the proposed acquisition.[349] The members of the board settled in 2020, leaving Musk as the only defendant.[350] In April 2022, the Delaware Court of Chancery ruled in favor of Musk,[351][352] and its ruling was upheld by the Delaware Supreme Court in June 2023.[353]

In August 2018, Elon Musk tweeted, «Am considering taking Tesla private at $420. Funding secured.»[354] The tweet caused the stock to initially rise but then drop when it was revealed to be false.[355][356][357] Musk settled fraud charges with the U.S. Securities and Exchange Commission (SEC) over his false statements in September 2018. According to the terms of the settlement, Musk agreed to have his tweets reviewed by Tesla’s in-house counsel, he was removed from his chairman role at Tesla temporarily, and two new independent directors were appointed to the company’s board.[358] Tesla and Musk also paid civil penalties of $20 million each.[358] A civil class-action shareholder lawsuit over Musk’s statements and other derivative lawsuits were also filed against Musk and the members of Tesla’s board of directors, as then constituted, in regard to claims and actions made that were associated with potentially going private.[359][360] In February 2023, a California jury unanimously found Musk and Tesla not liable in the class-action lawsuit.[361]

In September 2018, Tesla disclosed that it was under investigation by the U.S. Federal Bureau of Investigation (FBI) regarding its Model 3 production figures.[362] Authorities were investigating whether the company misled investors and made projections about its Model 3 production that it knew would be impossible to meet.[362] A stockholder class action lawsuit against Tesla related to Model 3 production numbers (unrelated to the FBI investigation) was dismissed in March 2019.[363][364]

Tesla US dealership disputes

Unlike other automakers, Tesla does not rely on franchised auto dealerships to sell vehicles and instead directly sells vehicles through its website and a network of company-owned stores. In some areas, Tesla operates locations called «galleries» which «educate and inform customers about our products, but such locations do not actually transact in the sale of vehicles.»[150] This is because some jurisdictions, particularly in the United States, prohibit auto manufacturers from directly selling vehicles to consumers. Dealership associations have filed lawsuits to prevent direct sales. These associations argued that the franchise system protects consumers by encouraging dealers to compete with each other, lowering the price a customer pays. They also claimed that direct sales would allow manufacturers to undersell their own dealers.[153] The United States Federal Trade Commission ultimately disproved the associations’ claims and recommended allowing direct manufacturer sale, which they concluded would save consumers 8% in average vehicle price.[365][366][367]

Tesla has also lobbied state governments for the right to directly sell cars.[368] The company has argued that directly operating stores improves consumer education about electric vehicles,[150] because dealerships would sell both Tesla and gas-powered vehicles. Doing this, according to the company, would then set up a conflict of interest for the dealers since properly advertising the benefits of an electric car would disparage the gas-powered vehicles, creating a disincentive to dealership EV sales.[153] Musk himself further contended that dealers would have a disincentive to sell electric vehicles because they require less maintenance and therefore would reduce after-sales service revenue, a large profit center for most dealerships.[117]

Intellectual property

In January 2021, Tesla filed a lawsuit against Alex Khatilov alleging that the former employee stole company information by downloading files related to its Warp Drive software to his personal Dropbox account.[369] Khatilov denies the allegation that he was acting as a «willful and malicious thief» and attributes his actions to an accidental data transfer.[370] The case was settled in August 2021 through mediation.[371]

Tesla has sued former employees in the past for similar actions; for example, Guangzhi Cao, a Tesla engineer, was accused of uploading Tesla Autopilot source code to his iCloud account;[372] Tesla and Cao settled in April 2021.[373]

Misappropriation

In 2018, a class action was filed against Musk and the members of Tesla’s board alleging they breached their fiduciary duties by approving Musk’s stock-based compensation plan.[360] Musk received the first portion of his stock options payout, worth more than $700 million in May 2020.[374]

In July 2023, Tesla board members returned $735 million to the company to settle a claim from a 2020 lawsuit alleging misappropriation of 11 million stock options granted to Elon Musk, Kimbal Musk, Larry Ellison, and others from 2017 to 2020.[375]

Environmental violations

In 2019, The United States Environmental Protection Agency fined Tesla for hazardous waste violations that occurred in 2017.[376] In June 2019, Tesla began negotiating penalties for 19 environmental violations from the Bay Area Air Quality Management District;[377] the violations took place around Tesla Fremont’s paint shop, where there had been at least four fires between 2014 and 2019.[378] Environmental violations and permit deviations at Tesla’s Fremont Factory increased from 2018 to 2019 with the production ramp of the Model 3.[379]

In June 2018, Tesla employee Martin Tripp leaked information that Tesla was scrapping or reworking up to 40% of its raw materials at the Nevada Gigafactory.[380] After Tesla fired him for the leak, Tripp filed a lawsuit and claimed Tesla’s security team gave police a false tip that he was planning a mass shooting at the Nevada factory.[381][327] The court ruled in Tesla’s favor on September 17, 2020.[382][383]

Property damage

In August 2019, Walmart filed a multi-million-dollar lawsuit against Tesla, claiming that Tesla’s «negligent installation and maintenance» of solar panels caused roof fires at seven Walmart stores dating back to 2012.[384] Walmart reached a settlement with Tesla in November 2019; the terms of the settlement were not disclosed.[385]

In May 2021, a Norwegian judge found Tesla guilty of throttling charging speed through a 2019 over-the-air software update, awarding each of the 30 customers who were part of the lawsuit 136,000 Norwegian kroner ($16,000).[386] Approximately 10,000 other Norwegian Tesla owners may be granted a similar award.[386]

Racism

Tesla has faced numerous complaints regarding workplace harassment and racial discrimination,[387][388] with one former Tesla worker who attempted to sue the employer describing it as «a hotbed of racist behavior».[389] As of December 2021, three percent of leadership at the company are African American.[390] A former black worker described the work environment at Tesla’s Buffalo plant as a «very racist place».[391] Tesla and SpaceX’s treatment of Juneteenth in 2020 also came under fire.[392] Approximately 100 former employees have submitted signed statements alleging that Tesla discriminates specifically against African Americans and «allows a racist environment in its factories.»[393] According to the state’s Department of Fair Employment and Housing, the Fremont factory is a racially segregated place where Black employees claim they are given the most menial[394] and physically demanding work.[395] The accusations of racism culminated in February 2022 with the California Department of Fair Employment and Housing suing Tesla for «discriminating against its Black workers.»[396]

In July 2021, former employee Melvin Berry received $1 million in his discrimination case in arbitration against Tesla after he claimed he was referred to by the n-word and forced to work longer hours at the Fremont plant.[397]

In October 2021, a jury verdict in the Owen Diaz vs. Tesla trial awarded the plaintiff $137 million in damages after he had faced racial harassment at Tesla’s Fremont facility during 2015–2016.[398][399] In a blog, Tesla stressed that Diaz was never «really» a Tesla worker, and that most utterings of the n-word were expressed in a friendly manner.[400][401] In April 2022, federal judge William Orrick upheld the jury finding of Tesla’s liability but reduced the total damage down to $15 million.[402] Diaz was given a two-week deadline to decide if he would collect the damages. In June 2022, Diaz announced that he would be rejecting the $15 million award, opening the door for a new trial.[403] In April 2023, Diaz was awarded $3.2 million in the new trial.[404]

Few of these cases against Tesla ever make it to trial as most employees are made to sign arbitration agreements.[405] Employees are afterwards required to resolve such disputes out of court, and behind closed doors.

COVID-19 pandemic

Tesla’s initial response to the COVID-19 pandemic in the United States has been the subject of considerable criticism. Musk had sought to exempt the Tesla Fremont factory in Alameda County, California from the government’s stay-at-home orders. In an earnings call in April, he was heard calling the public health orders «fascist».[406] He had also called the public’s response to the pandemic «dumb» and had said online that there would be zero cases by April.[407] In May 2020, while Alameda County officials were negotiating with the company to reopen the Fremont Factory on the 18th, Musk defied local government orders by restarting production on the 11th.[408][409][79] Tesla also sued Alameda County, questioning the legality of the orders, but backed down after the Fremont Factory was given approval to reopen.[410][411] In June 2020, Tesla published a detailed plan for bringing employees back to work and keeping them safe,[412] however some employees still expressed concern for their health.[413]

In May 2020, Musk told workers that they could stay home if they felt uncomfortable coming back to work.[414] But in June, Tesla fired an employee who criticized the company for taking inadequate safety measures to protect workers from the coronavirus at the Fremont Factory.[415] Three more employees at Tesla’s Fremont Factory claimed they were fired for staying home out of fear of catching COVID-19. This was subsequently denied by Tesla, which even stated that the employees were still on the payroll.[416] COVID-19 cases at the factory grew from 10 in May 2020 to 125 in December 2020, with about 450 total cases in that time period out of the approximately 10,000 workers at the plant (4.5%).[406][417]

In China, Tesla had what one executive described as «not a green light from the government to get back to work – but a flashing-sirens police escort.»[418] Tesla enjoyed special treatment and strong government support in China, including tax breaks, cheap financing, and assistance in building its Giga Shanghai factory at breakneck speeds.[418] Musk has praised China’s way of doing things, a controversial stance due to deteriorating U.S.–Chinese relations, China’s ongoing persecution of Uyghurs, and alleged human rights abuses in Hong Kong.[418]

Criticism

Data privacy

Tesla was only the second product ever reviewed by Mozilla foundation which ticked all of their privacy concerns.[419][420]

Short sellers

TSLAQ is a collective of Tesla critics and short sellers who aim to «shape [the] perception [of Tesla] and move its stock.»[421] In January 2020, 20% of Tesla stock was shorted, the highest at that time of any stock in the U.S. equity markets.[422] By early 2021, according to CNN, short sellers had lost $40 billion during 2020 as the stock price climbed much higher.[423] Michael Burry, a short seller portrayed in The Big Short, had shorted Tesla previously via his firm Scion Asset Management, but removed his position in October 2021.[424]

Tesla’s mission

According to automotive journalist Jamie Kitman, when multiple CEOs of major automotive manufacturers approached Tesla for EV technology that Musk had claimed the company was willing to share, they instead were offered the opportunity to buy regulatory credits from Tesla. This suggested, according to Kitman, that «the company may not be as eager for the electric revolution to occur as it claims.»[425]

Giga New York audit

In 2020, the New York State Comptroller released an audit of the Giga New York factory project, concluding that it presented many red flags, including lack of basic due diligence and that the factory itself produced only $0.54 in economic benefits for every $1 spent by the state.[426][427][428]

Delays

Musk has been criticized for repeated pushing out both production and release dates of products.[429][430] By one count in 2016, Musk had missed 20 projections.[431] In October 2017, Musk predicted that Model 3 production would be 5,000 units per week by December.[432] A month later, he revised that target to «sometime in March» 2018.[433] Delivery dates for the Model 3 were delayed as well.[434] Other projects like converting supercharger stations to be solar-powered have also lagged projections.[435] Musk responded in late 2018: «punctuality is not my strong suit…I never made a mass-produced car. How am I supposed to know with precision when it’s gonna get done?»[436]

Vehicle product issues

Recalls

On April 20, 2017, Tesla issued a worldwide recall of 53,000 (~70%) of the 76,000 vehicles it sold in 2016 due to faulty parking brakes which could become stuck and «prevent the vehicles from moving».[437][438] On March 29, 2018, Tesla issued a worldwide recall of 123,000 Model S cars built before April 2016 due to corrosion-susceptible power steering bolts, which could fail and require the driver to use «increased force» to control the vehicle.[439]

In October 2020, Tesla initiated a recall of nearly 50,000 Model X and Y vehicles throughout China for suspension issues.[440] Soon after in November, the NHTSA announced it had opened its own investigation into 115,000 Tesla cars regarding «front suspension safety issues», citing specifically 2015–2017 Model S and 2016–2017 Model X years. Cases of the «whompy wheel» phenomenon, which also included Model X and the occasional Model 3 cars, have been documented through 2020.[441][442]

In February 2021, Tesla was required by the NHTSA to recall 135,000 Model S and Model X vehicles built from 2012 to 2018 due to using a flash memory device that was rated to last only 5 to 6 years.[443] The problem was related to touchscreen failures that could possibly affect the rear-view camera, safety systems, Autopilot and other features.[444][445] The underlying technical reason is that the car writes a large amount of syslog content to the device, wearing it out prematurely.[446]

Also in February 2021, the German Federal Motor Transport Authority (KBA) ordered Tesla to recall 12,300 Model X cars because of «body mouldings problems».[447][448]

In June 2021, Tesla recalled 5,974 electric vehicles due to worries that brake caliper bolts might become loose, which could lead to loss of tire pressure, potentially increasing the chance of a crash.[449]

On December 30, 2021, Tesla announced that they are recalling more than 475,000 US model vehicles. This included 356,309 Model 3 Tesla vehicles from 2017 to 2020 due to rear-view camera issues and a further 119,009 Tesla Model S vehicles due to potential problems with the trunk or boot. The Model S recall includes vehicles manufactured between 2014 and 2021. Around 1% of recalled Model 3s may have a defective rear-view camera, and around 14% of recalled model S’ may have the defect. The recall was not linked to a contemporaneous issue regarding the Passenger Play feature, which allowed games to be played on the touchscreen while the car is in motion.[450] After an investigation was launched by the NHTSA covering 585,000 vehicles, Tesla agreed to make changes where the feature would be locked and unusable while the car is moving.[451]

In September 2022, Tesla announced that they are recalling almost 1.1 million US model vehicles because the automatic window reversal system might not react correctly after detecting an obstruction, increasing the risk of injury.[452][453] In response, Tesla announced an over-the-air software fix.[453]

In February 2023, Tesla recalled its FSD software following a recommendation from NHTSA; the recall applied to approximately 360,000 cars.[454] NHTSA found that FSD caused «unreasonable risk» when used on city streets.[455] In March 2023, about 3,500 Model Y Teslas were recalled for a bolting issue concerning the cars’ second-row seats.[456]

Fires

Tesla customers have reported the company as being «slow» to address how their cars can ignite.[457] In 2013, a Model S caught fire after the vehicle hit metal debris on a highway in Kent, Washington. Tesla confirmed the fire began in the battery pack and was caused by the impact of an object.[458] As a result of this and other incidents, Tesla announced its decision to extend its current vehicle warranty to cover fire damage.[459] In March 2014, the NHTSA announced that it had closed the investigation into whether the Model S was prone to catch fire, after Tesla said it would provide more protection to its battery packs.[460] All Model S cars manufactured after March 6, 2014, have had the 0.25-inch (6.4 mm) aluminum shield over the battery pack replaced with a new three-layer shield.[461] In October 2019, the NHTSA opened an investigation into possible battery defects in Tesla’s Model S and X vehicles from 2012 to 2019 that could cause «non-crash» fires.[462][463][464]

Autopilot crashes

A Model S driver died in a collision with a tractor-trailer in 2016, while the vehicle was in Autopilot mode; the driver is believed to be the first person to have died in a Tesla vehicle in Autopilot.[465][466] The NHTSA investigated the accident but found no safety-related defect trend.[467] In March 2018, a driver of a Tesla Model X was killed in a crash. Investigators say that the driver of the vehicle had his car in ‘self-driving’ mode and was using his phone to play games when the vehicle collided with the barrier in the middle of the freeway. Through investigation, the NTSB found that the Tesla malfunctioned due to the system being confused by an exit on the freeway.[468]

According to a document released in June 2021, the NHTSA has initiated at least 30 investigations into Tesla crashes that were believed to involve the use of Autopilot, with some involving fatalities.[469][470] In early September 2021, the NHTSA updated the list with an additional fatality incident[471] and ordered Tesla to hand over all extensive data pertaining to US cars with Autopilot to determine if there is a safety defect that leads Tesla cars to collide with first-responder vehicles.[471][472][473] In late September 2021, Tesla released an over-the-air software update to detect emergency lights at night.[474] In October 2021, the NHTSA asked Tesla why it did not issue a recall when it sent out that update.[475] In June 2022, the NHTSA said it would expand its probe, extending it to 830,000 cars from all current Tesla models. The probe will be moved up from the Preliminary Evaluation level to the Engineering Analysis one. The regulator cited the reason for the expansion as the need to «explore the degree to which Autopilot and associated Tesla systems may exacerbate human factors or behavioral safety risks by undermining the effectiveness of the driver’s supervision.»[476]

A safety test conducted by the Dawn Project in August 2022 demonstrated that a test driver using the beta version of Full Self-Driving repeatedly hit a child-sized mannequin in its path,[477] but there has been controversy over its conclusions.[478] Several Tesla fans responded by conducting their own, independent tests using children; NHTSA released a statement warning against the practice.[479]

Software hacking

In August 2015, two researchers said they were able to take control of a Tesla Model S by hacking into the car’s entertainment system.[480] The hack required the researchers to physically access the car.[481] Tesla issued a security update for the Model S the day after the exploit was announced.[482]

In September 2016, researchers at Tencent’s Keen Security Lab demonstrated a remote attack on a Tesla Model S and controlled the vehicle in both Parking and Driving Mode without physical access. They were able to compromise the automotive networking bus (CAN bus) when the vehicle’s web browser was used while the vehicle was connected to a malicious Wi-Fi hotspot.[483] This was the first case of a remote control exploit demonstrated on a Tesla. The vulnerability was disclosed to Tesla under their bug bounty program and patched within 10 days, before the exploit was made public.[484] Tencent also hacked the doors of a Model X in 2017.[485]

In January 2018, security researchers informed Tesla that an Amazon Web Services account of theirs could be accessed directly from the Internet and that the account had been exploited for cryptocurrency mining. Tesla responded by securing the compromised system, rewarding the security researchers financially via their bug bounty program, and stating that the compromise did not violate customer privacy, nor vehicle safety or security.[486][487] Later in 2019, Tesla awarded a car and $375,000 to ethical hackers during a Pwn2Own Model 3 hacking event.[488]

In June 2022, Martin Herfurt, a security researcher in Austria, discovered that changes made to make Tesla vehicles easier to start with NFC cards also allowed for pairing new keys to the vehicle, allowing an attacker to enroll their own keys to a vehicle.[489]

Phantom braking

In February 2022, Tesla drivers have reported a surge in «phantom braking» events when using Tesla Autopilot which coincides with the automaker’s removal of radar as a supplemental sensor in May 2021.[490] In response, NHTSA has opened an investigation.[491]

In May 2023, German business newspaper Handelsblatt published a series of articles based on a trove of internal Tesla data submitted to them from informants.[492] The 100 gigabytes of data «contain[ed] over 1,000 accident reports involving phantom braking or unintended acceleration» as well as complaints about Tesla Autopilot.[493] Dutch authorities responded by saying they were investigating the company for possible data privacy violations.[494]

Driving range performance

Tesla has received thousands of complaints from owners that the driving ranges of their vehicles did not meet the ranges advertised by Tesla or the projections of in-dash range meters. When service centers were overwhelmed with appointments to take care of these issues, Tesla established a diversion team to cancel as many appointments as possible. Customers were told that remote diagnostics had determined there was no problem and their appointments were canceled. The company has been fined by South Korean regulators for its exaggerated range estimates.[495]

Vehicle sales

In 2022, Tesla ranked as the world’s bestselling battery electric passenger car manufacturer, with a market share of 18%.[496] Tesla reported 2022 vehicle deliveries of 1,313,851 units, up 40% from 2021.[10][11] In March 2023, Tesla produced its 4 millionth car.[497]

Production and sales by quarter

100,000

200,000

300,000

400,000

500,000

3 2012

4

1

2 2013

3

4

1

2 2014

3

4

1

2 2015

3

4

1

2 2016

3

4

1

2 2017

3

4

1

2 2018

3

4

1

2 2019

3

4

1

2 2020

3

4

1

2 2021

3

4

1

2 2022

3

4

1

2 2023

  •   Model S
  •   Model X
  •   Model S/X
  •   Model 3
  •   Model 3/Y

Tesla deliveries vary significantly by month due to regional issues such as availability of car carriers and registration. On March 9, 2020, the company produced its 1 millionth electric car, becoming the first auto manufacturer to achieve such a milestone.[498] In the third quarter of 2021, Tesla sold its 2 millionth electric car, becoming the first auto manufacturer to achieve such a milestone.[499] In the first quarter of 2023, the Model Y became the world’s best-selling car, surpassing the Toyota Corolla.[500]

Finances

Tesla financial performance

For the fiscal (and calendar) year 2021, Tesla reported a net income of $5.52 billion.[11] The annual revenue was $53.8 billion, an increase of 71% over the previous fiscal year.[11]

Of the revenue number in 2021, $314 million came from selling regulatory credits to other automakers to meet government pollution standards. That number has been a smaller percentage of revenue for multiple quarters.[11]

Tesla ended 2021 with $17.6 billion of cash on hand, down $1.8 billion from the end of 2020.[150]: 31 

In February 2021, a 10-K filing revealed that Tesla had invested some $1.5 billion in the cryptocurrency Bitcoin, and the company indicated it would soon accept Bitcoin as a form of payment.[84] Critics then pointed out how investing in cryptocurrency can run counter to Tesla’s environmental goals.[501][502] Tesla made more profit from the 2021 investment than the profit from selling cars in 2020, due to the Bitcoin price increase after the investment was announced.[503][504]

The quarter ending June 2021 was the first time Tesla made a profit independent of Bitcoin and regulatory credits.[505]

Year Revenue
(mil. USD)
Net income
(mil. USD)
Total assets
(mil. USD)
Employees
2005 0 −12 8
2006[506][507] 0 −30 44 70
2007 0.073 −78 34 268
2008 15 −83 52 252
2009 112 −56 130 514
2010[507] 117 −154 386 899
2011[507] 204 −254 713 1,417
2012[507] 413 −396 1,114 2,914
2013[507] 2,013 −74 2,417 5,859
2014[507] 3,198 −294 5,831 10,161
2015[507] 4,046 −889 8,068 13,058
2016[507] 7,000 −675 22,664 17,782
2017[507] 11,759 −1,962 28,655 37,543
2018[507] 21,461 −976 29,740 48,817
2019[507] 24,578 −862 34,309 48,016
2020[507] 31,536 721 52,148 70,757
2021[507] 53,823 5,519 62,131 99,290
2022[507] 81,462 12,556 82,338 127,855

Senior leadership

List of chief executives

  1. Martin Eberhard (2004–2007)
  2. Ze’ev Drori (2007–2008)[508][509]
  3. Elon Musk (since October 2008)[510]

List of board chairs

  1. Elon Musk (2004–2018)[511]
  2. Robyn Denholm (since November 2018)[510]

Board of directors

Tesla has received criticism that its board lacks enough independent directors. In an April 2017 public letter, a group of influential Tesla investors, including the California State Teachers’ Retirement System, asked Tesla to add two new independent directors to its board «who do not have any ties with chief executive Elon Musk».[512] The investors wrote that «five of six current non-executive directors have professional or personal ties to Mr. Musk that could put at risk their ability to exercise independent judgement.»[513] Tesla’s directors at the time included Brad Buss, who served as chief financial officer at SolarCity; Steve Jurvetson, a venture capitalist who also sits on the board of SpaceX;[514] Elon Musk’s brother, Kimbal; and Ira Ehrenpreis and Antonio Gracias, both of whom also invested in SpaceX.[515] The letter called for a more independent board that could put a check on groupthink.[513] At first Musk responded on Twitter, writing that the investors «should buy Ford stock» because «their governance is amazing.»[513] Two days later, he promised he would add two independent board members;[516] Kathleen Wilson-Thompson and Larry Ellison were added at the end of 2018.[517] Ellison stepped down in August 2022.[518] Former Tesla CTO J. B. Straubel who left the company in 2019, was elected to the board in 2023.[519]

Another criticism of the board composition is that most of the independent directors lack automotive industry experience.[520] The exception is Robyn Denholm who served in finance and corporate reporting roles at Toyota Australia from 1989 to 1996.[521]

Other previous board members include businessman Steve Westly; Daimler executive Herbert Kohler;[290] CEO and Chairman of Johnson Publishing Company Linda Johnson Rice;[522] and United Nations Special Envoy on Innovative Finance and Sustainable Investments Hiromichi Mizuno.[523][524]

As of May 2023, the board members are:[525]

Joined Name Titles Independent
2014[526] Robyn Denholm Chair (since November 2018); former CFO and Head of Strategy of Telstra[521] Yes
2004[19] Elon Musk CEO, product architect, former chairman; founder, CEO and CTO of SpaceX No
2004[527] Kimbal Musk SpaceX board member[528] No
2007[529] Ira Ehrenpreis General Partner at Technology Partners[522] Disputed[512]
2017[522] James Murdoch Former CEO of 21st Century Fox[522] Yes
2018[514] Kathleen Wilson-Thompson Global head of Human Resources of Walgreens Boots Alliance[514] Yes
2022[530] Joe Gebbia Co-founder, board member and advisor of Airbnb[531] Yes
2023[519] J. B. Straubel Founder and CEO of Redwood Materials; former CTO of Tesla[519] Disputed[519][532]

See also

  • List of automobile manufacturers of the United States
  • List of Easter eggs in Tesla products
  • List of production battery electric vehicles
  • Plug-in electric vehicles in California
  • Plug-in electric vehicles in the United States

Notes

Footnotes

  1. ^ According to company representatives, both pronunciations are correct,[7] though Nikola Tesla’s surname is properly pronounced TESS-lə.

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Sources

  • Vance, Ashlee (2015). Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future. New York: HarperCollins. ISBN 978-0062301239. OCLC 881436803.

Further reading

  • Higgins, Tim (2021). Power Play: Tesla, Elon Musk, and the Bet of the Century. Doubleday. ISBN 978-0385545464.
  • McKenzie, Hamish (2018). Insane Mode: How Elon Musk’s Tesla Sparked an Electric Revolution to End the Age of Oil. New York: Dutton. ISBN 978-1101985953.
  • Niedermeyer, Edward (2019). Ludicrous: The Unvarnished Story of Tesla Motors. Dallas: BenBella. ISBN 978-1948836326. OCLC 1089841254.

External links

  • Official website Edit this at Wikidata
  • Business data for Tesla, Inc.:
    • Bloomberg
    • Google
    • Reuters
    • SEC filings
    • Yahoo!

30°13′N 97°37′W / 30.22°N 97.62°W

Компания переманила их из ведущих корпораций: от Apple до Amazon.

Илон Маск редко рассказывает о команде Tesla. Исключения бывают на ежегодных собраниях акционеров: в этом году вместе с Маском на сцену вышли пять человек, но даже не все из них были представлены публике.

Tesla — компания с 15-летней историей, успех которой зависел не только от Илона Маска, но и от его команды. Компания набирает на ключевые позиции сотрудников с блестящей карьерой и идеальным образованием.

В устройстве Tesla есть три позиции ключевых сотрудников высшего звена, а также около 20 вице-президентов. Одна из отличительных особенностей компании — в категорию высшего звена входит главный дизайнер.

Главный дизайнер, арт-директор Франц фон Хольцхаузен

Хольцхаузен на фоне Tesla Model 3, automobilemag.com

Именитый дизайнер перешёл в Tesla в 2008 году. На самом старте у него уже было много работы: Францу предстояло исправить все ошибки его предшественника Фиксера и сделать из Tesla Model S культовый продукт.

Хольцхаузен успел поработать восемь лет в концерне Volkswagen — именно он и его команда стояли за разработкой дизайна модели New Beetle, которая покорила сердца и кошельки публики.

Затем карьера продолжилась на должности шеф-дизайнера Mazda — стабильного концерна с большими продажами и денежными оборотами, в то время как Tesla в 2008 году была близка к банкротству и не представляла из себя стабильную компанию. Несмотря на это, Хольцхаузен согласился на переход в компанию: «Это было волнительное чувство. Как будто я снова засяду в гараже и буду делать крутые тачки».

Финансовый директор Дипак Ахьюджа

В руках 55-летнего управленца сосредоточены все деньги Tesla — он занимает должность финансового директора с 2008 года. Ахьюджа — специалист с большим опытом в сфере автомобильной техники: до Tesla он 15 лет работал в Ford Motor Company и занимал должность финансового директора подразделения в Южной Африке стоимостью $3 млрд.

До этого Дипак работал финансовым директором Auto Alliance International, совместного предприятия между Ford и Mazda с доходом более чем $4 млрд.

Генеральный директор Tesla Зеев Дрори отмечал, что опыт Дипака в качестве финансового директора многомиллиардных бизнес-единиц с глобальными источниками поставок и производственными операциями делает его идеальным человеком для руководства компанией.

Опытный руководитель среди топ-менеджеров оправдал ожидания и завоевал полное доверие Илона Маска: когда у него спросили про выход Tesla на индийский рынок, он заявил, что такое решение будет принято только тогда, когда Дипак сочтёт его необходимым.

Технический директор Джеффри Брайан Штробель

Штробель на заводе Tesla

В Штатах американского инженера зовут «ДжейБи» Штробель. Он стал техническим директором Tesla Motors в 2004 году. «Я рассказал, что разрабатываю нужный им батарейный блок на деньги Илона прямо за углом. Мы согласились объединить усилия и сформировали нашу группу отщепенцев», — так он вспоминает свой переход в Tesla Motors.

ДжейБи — ответственный за все исследования, разработки и производство программного обеспечения для двигателей и электроники. Без него не обходится ни одна техническая экспертиза и переговоры с ключевыми подрядчиками. Сейчас он единственный в компании, помимо Маска, при чьём участии создавались все продукты Tesla.

За время работы в Tesla Штробель завоевал уважение Маска и стал посредником между сотрудниками компании и Илоном — он мог от лица сотрудников высказывать претензии и недовольства, зная, что его точно выслушают.

Вице-президент, директор по управлению человеческими ресурсами Габриэль Толедано

Одна из новых сотрудниц Tesla, присоединившаяся к компании в мае 2017 года. До работы в автоконцерне Габриэль на протяжении десяти лет занимала аналогичную должность в компании Electronic Arts.

Она зарекомендовала себя как человек, чётко разбирающийся в индустрии и готовый дать ответы на все вопросы по трудоустройству — в особенности общественность обратила внимание на её статью в Forbes о сексизме в игровой индустрии. Габриэль аргументированно рассказала, что в игровой индустрии отсутствует сексизм — женщины сами неохотно идут в индустрию работать.

Вице-президент по правовому регулированию Джонатан Чан

Джонатан работает в Tesla уже семь лет. Он успешно разбирался с правовыми регулированиями разных стран при выходе компании на тот или иной рынок. До Tesla он несколько лет работал руководителем отдела по юридическому развитию в Lithium — компании по разработке программного обеспечения для социальных сервисов.

Временный вице-президент по мировым продажам Робин Рен

Он присоединился к Tesla в мае 2015 года и занял должность вице-президента азиатско-тихоокеанского региона, а сейчас руководит отделом международных продаж.

Робин закончил университет Пенсильвании, а потом получил степень магистра электротехники в Стэнфордском университете. Его карьера началась с корпорации Yahoo, где он возглавил команду инженеров по разработке и обслуживанию.

После Yahoo Роберт перешёл в XtremIO — компанию, занимающуюся уникальными разработками по системам хранения данных. Он стал техническим директором в 2010 году и на протяжении пяти лет занимался разработкой накопителей. Под его руководством XtremIO стала первой компанией в сфере информационных технологий с денежным оборотом в $1 млрд.

Вице-президент по грузовым разработкам и программам Джером Гиллен

Джером пришёл в компанию в 2012 году и стал вице-президентом по части машинной инженерии. Он пробыл на этой должности чуть больше года, после чего возглавил всю программу Tesla по разработке модели S — он напрямую взаимодействовал с Маском и обсуждал с ним дальнейшее развитие проекта. Спустя три года Джером занял должность вице-президента по продажам и обслуживанию во всём мире.

Владельцы Tesla относятся к Джерому с глубоким уважением и доверием — они часто рекомендуют «обратиться к Джерому, чтобы решить любую проблему».

Однако история развития в компании была не так проста — после выпуска производственной версии модели Х Джером ушёл в долгий отпуск, который мог стать бессрочным. Подробности такого отдыха в компании не раскрываются, а Илон Маск всегда отзывался о Джероме как о незаменимом специалисте.

После отдыха длиной в несколько месяцев Гиллен вернулся на работу в Tesla и стал президентом по разработкам грузовых программ.

Вице-президент по всемирному подбору персонала Синди Никола

В 2015 году Tesla не просто переманила к себе рядовых сотрудников Apple, что компания делает уже на протяжении многих лет, а перекупила Синди Николу — директора по корпоративному подбору персонала Apple.

Примечательно, что Apple в 2014 году перекупила из Tesla ведущего специалиста по персоналу для ведения проекта по созданию собственного электромобиля.

Синди уже проявила себя как профессиональный «охотник за головами» — все назначения после 2015 года произошли благодаря ей, особенно известным стал переход Габриэль Толедано из Electronic Arts. Говоря о ключевых сотрудниках на должностях вице-президентов, помимо Толедано были наняты ещё минимум пять специалистов высшего звена.

Вице-президент по технологиям Дрю Баглино

Дрю Баглино присоединился к Tesla в 2006 году — сейчас он один из старейших инженеров в компании. До 2014 года Баглино занимал должность директора по архитектуре, моделированию и управлению Powertrain Systems. После этого он работал в главе команды инженеров Tesla Energy, а в начале 2016 года был назначен вице-президентом по технологиям.

Вице-президент по инжинирингу, снабжению и операциям Кевин Кассекерт

Tesla переманила Кевина в 2012 году из SVTC Technologies — компании по разработке полупроводниковых технологий, где он занимал должность директора по инжинирингу.

В автомобильной компании Кевин начал путь с руководителя департамента по развитию инфраструктур, в 2016 году занял должность вице-президента по развитию инфраструктур, и спустя год перешёл в отдел по инжинирингу, снабжению и операциям.

Вице-президент по производству Гилберт Пассин

Гилберт перешёл в компанию в 2010 году и принёс в Tesla 23 года своего международного автомобильного опыта: он возглавлял одни из самых крупных подразделений в Toyota, Volvo, Mack и Renault по всей Северной Америке и Европе.

До прихода в Tesla Гилберт занимал пост генерального менеджера по производству района западного побережья в Toyota North America, а также был главным инженером по производству модели Corolla в Северной Америке.

До руководства подразделением на западном побережье Гилберт был вице-президентом завода Toyota в Кембридже, который производит более 350 тысяч автомобилей в год. На его счету запуск известного внедорожника Lexus RX 350, а также популярной по всему миру линейки Corolla.

Вице-президент по коммуникациям Сара О’Брин

Ещё один из ключевых сотрудников, которого переманили из Apple. Сара восемь лет работала в PR-службе Apple: сначала занималась продвижением музыки, а потом — самого iPhone. С 2016 года она работает на Tesla и всего за год смогла вырасти от руководителя отдела коммуникаций до вице-президента.

Вице-президент по программному обеспечению автомобилей Дэвид Лэу

Дэвид присоединился к компании в 2012 году и тогда занял должность старшего менеджера про программному обеспечению, а через два года уже возглавил этот отдел. Он вырос от менеджера до директора подразделения и в начале 2017 года стал вице-президентом.

Лэу получил степень бакалавра по электронной инженерии в университете Стэнфорда, а потом пошёл работать в Altera — компанию по полупроводниковым технологиям: сейчас она аффилировалась с Intel.

Вице-президент европейского подразделения Ян Охмик

Новейший из ключевых сотрудников Tesla начал карьеру в компании в июле 2018 года. Он занимается управлением финансами, продажами и всеми операциями по европейскому региону.

До Tesla Ян 18 лет строил карьеру в BMW — он был вице-президентом по продажам и маркетингу сервисов BMW в Германии и Франции.

Вице-президент по энергетическим операциям Санджа Шах

Переход Санджа в Tesla был анонсирован вместе с переходом Охмика, но он присоединился в компании в июне и уже второй месяц занимает должность вице-президента по энергетическим операциям — в его ответственность входит размещение солнечных батарей и продуктов хранения.

Шах работал в Amazon последние семь лет в качестве вице-президента по работе с заказчиками в Северной Америке.

У этого термина существуют и другие значения, см. Тесла.

Tesla
Изображение логотипа
Tesla Visit 3 (9267529364).jpg
Тип публичная компания
Листинг на бирже NASDAQ: TSLA[1], FWB: TL0, Xetra: TL0 и LSE: 0R0X
Основание июль 2003
Основатели Мартин Эберхард[d][2] и Марк Тарпеннинг[d][2]
Расположение
  • Пало-Алто, Санта-Клара, Калифорния, США[3][4]
Ключевые фигуры

Илон Маск (CEO и председатель)

Martinelli Domenico (AD)

Yuri Fazio (AD)

Джеффри Страубел (CTO)

Франц фон Хольцхаузен (главный дизайнер)

Отрасль Автомобилестроение
Солнечная энергетика
Продукция легковые и грузовые электромобили
литий-ионные аккумуляторы
солнечные батареи
Собственный капитал
  • 22,2 млрд $ (2020)[5]
Оборот
  • 31,5 млрд $ (2020)[5]
Операционная прибыль
  • 1,99 млрд $ (2020)[5]
Чистая прибыль
  • 862 млн $ (2020)[5]
Активы
  • 52,1 млрд $ (2020)[5]
Капитализация
  • 602 млрд $ (31 мая 2021)[6]
Число сотрудников
  • 70 757 чел. (2020)[5]
Дочерние компании SolarCity[7][8][9][…] и Tesla Grohmann Automation[d]
Сайт tesla.com​ (англ.)
Логотип Викисклада Медиафайлы на Викискладе

Tesla (ранее Tesla Motors) — американская компания, производитель электромобилей и (через свой филиал SolarCity) решений для хранения электрической энергии[10][11][12][13].

Компания была основана в июле 2003 года Мартином Эберхардом[en] и Марком Тарпеннингом[en], но нынешнее руководство компании называют сооснователями Илона Маска, Джеффри Брайана Страубела и Иэна Райта[14][15].

В 2019 году Tesla стала крупнейшим производителем электромобилей в мире[16]. Седан Tesla Model 3 стал самым продаваемым электромобилем в истории, преодолев отметку 800 тысяч[17].

В 2021 Tesla вышла на первое место по капитализации среди автомобильных компаний, обойдя японского автопроизводителя Toyota[18].

Названа в честь всемирно известного электротехника и физика Николы Теслы[17].

История[править | править код]

Компания Tesla (основанная как Tesla Motors) была зарегистрирована 1 июля 2003 года Мартином Эберхардом и Марком Тарпеннингом. Ян Райт был третьим сотрудником Tesla, присоединившимся к ней несколько месяцев спустя. В феврале 2004 года трое основателей привлекли инвестиции в размере 7,5 млн долларов США, при этом Илон Маск внес 6,5 млн долларов. Маск стал председателем совета директоров и назначил Эберхарда генеральным директором.

Целью Tesla было начать со спортивного автомобиля премиум-класса, ориентированного на первых пользователей, а затем перейти к более массовым автомобилям, включая седаны и доступные компактные автомобили. Прототипы первого автомобиля Tesla были официально представлены публике 19 июля 2006 года в Санта-Монике (Калифорния).

В 2006 году Маску удалось, проведя несколько раундов финансирования от инвестиционных фондов и известных предпринимателей (включая соучредителей Google), привлечь 100 млн долларов. В результате Tesla начала производство своей первой модели Roadster в 2008 году.

В январе 2010 года Tesla получила от Министерства энергетики США заём в размере 465 миллионов долларов, который компания погасила в 2013 году. В мае 2010 года Tesla начала строительство фабрики во Фримонте (Калифорния) для производства Model S.

29 июня 2010 года Tesla начала первичное публичное размещение акций (IPO) на NASDAQ, став первой американской автомобильной компанией, осуществившей IPO, после Ford Motor в 1956 году. Это дало компании доступ к крупнейшему источнику финансирования.

В июне 2012 года Tesla начала производство своего второго автомобиля — Model S. В июле 2017 года Tesla начала продавать седан Model 3.

В мае 2017 года Илон Маск представил план развития компании, предусматривающий добавление в линейку электромобилей и грузовика[19].

В 2019 году Tesla выкупит производителя батарей Maxwell, сумма сделки составит примерно 218 миллионов долларов. Обе стороны планируют завершить сделку во втором квартале 2019 года[20].

14 марта 2019 года был представлен новый электромобиль Tesla Model Y.

В ноябре 2020 года Tesla, Uber и ещё 26 американских компаний учредили организацию Zero Emission Transport Association (ZETA), которая будет лоббировать увеличение количества электромобилей в США. Ассоциация будет выступать за изменения в национальной политике, которые подтолкнут отрасль к полному переходу на электромобили в секторах транспорта лёгкой, средней и большой грузоподъёмности к 2030 году[21][22].

Планы

В 2020 году в своем Твиттере Илон Маск, сообщил, что новый сервис Robotaxi готов к использованию уже в этом году. Нововведение относится ко всем моделям Tesla и представляет собой парк полностью автономных такси. Роботизированные электрокары смогут развозить пассажиров без привлечения водителя благодаря «умной» системе Full Self-Driving. Управлять ими можно будет с помощью мобильного приложения.
Таким образом будет создана система каршеринга: когда владелец электромобиля сможет на расстоянии сдавать в аренду свою машину. Прибыль от таких поездок будет разделена между хозяином машины и компанией. На данный момент система полностью готова и функционирует (по словам Маска). Дата внедрения проекта Robotaxi зависит только от согласования с контролирующими органами и выдачи разрешения на автономное вождение 5 уровня[23].

11 мая 2021 года стало известно о том, что компания отказалась от планов покупки земли в Шанхае для расширения своего завода в этом городе.[24]

21 июля 2021 года основатель Илон Маск заявил в Twitter, что его компания намерена сделать свою сеть станций быстрой зарядки доступной для электромобилей других производителей[25].

Производственные мощности[править | править код]

в США

Tesla Factory[en] — завод во Фримонте (Калифорния) (ранее назывался NewUnitedMotorManufacturing, Inc (NUMMI) и был совместным предприятием General Motors и Toyota, был открыт в 1984 году; Tesla Motors купила его у Toyota в 2010 году, 42 млн долл.)[26][27][28].

Завод аккумуляторов Gigafactory 1 в Неваде — самый большой в мире — будет с 2020 года производить для электромобилей 500 тыс. батарей[уточнить].

См. также: en:List of Tesla factories

за рубежом

Завод Tesla в Шанхае — первый за пределами США, официально открылся в январе 2020 года (из-за вспышки коронавируса фабрика закрылась в конце месяца, но вновь заработала с 10 февраля). Предполагается, что запуск производства в Шанхае позволит компании нарастить мощность со 150 до 250 тысяч электромобилей в год.

В настоящее время компания проводит крупноузловую сборку Tesla Model S в Нидерландах.
В своём интервью Bloomberg Илон Маск рассказал о планах по расширению производства автомобилей Tesla в Европе — разворачивание серийного производства в Европе планируется начать с запуска «бюджетной» версии Tesla Model 3[29][30].
Второй зарубежный завод Tesla появится в Германии. 13 февраля 2020 года Tesla начала подготовку к строительству своего первого европейского завода по производству электромобилей. Несмотря на жалобы и протесты местных экологов суд разрешил автопроизводителю вырубить лес на месте будущего строительства: предприятие планируется построить на участке хвойного леса неподалеку от Берлина. 21 февраля суд в Германии признал правомочность строительства завода вопреки иску местных экологических активистов. Компания рассчитывает запустить производство на строящемся предприятии к июлю 2021 года[31].
На первых этапах предприятие должно наладить сборку кроссоверов Tesla Model Y для европейского рынка (по своей спецификации они могут заметно отличаться от выпускаемых в Китае или США).

Модельный ряд[править | править код]

Tesla Roadster[править | править код]

Спортивный электромобиль, первый автомобиль фирмы. Официальная презентация состоялась 19 июля 2006 года в городе Санта-Моника, Калифорния.

Tesla Motors провела конкурс для выбора вида запланированных двух Tesla Roadster, выданных британским производителем спортивных автомобилей Lotus. Автомобили были получены.

Первые 1000 Tesla Roadster были сделаны в течение одного месяца. Цена одного автомобиля составила 100 000 долларов США. Серийное производство началось в марте 2008 года.

Эта модель продавалась до 2012 года, поскольку контракт с Lotus на поставку 2500 машин истёк в конце 2011 года. Компания перестала принимать заявки на американском рынке в августе 2011 года[32]. Следующее поколение этой модели планировалось представить в 2019 году.

Tesla Model S[править | править код]

Концепт автомобиля был представлен 26 марта 2009 года в городке Хоторн, Калифорния.
Пятидверный хетчбэк разрабатывается под прежним условным обозначением «Whitestar» фирменным филиалом в Детройте. После окончания проектно-конструкторских работ фабрика должна производить в Калифорнии первоначально 10 000, позже — 25 000 автомобилей модели.

Поставка автомобилей в США началась 22 июня 2012 года[33]. Изначально предлагалось две версии: на 60 и 85 кВт⋅ч, оборудованные одним электродвигателем, расположенным на задней оси. Затем, 9 октября 2014 года, появилась опция с электродвигателями на каждой оси, а уже с 8 апреля 2015 года компания полностью отказалась от однодвигательной комплектации и от 60 кВт⋅ч версии. С этого времени все выпускающиеся машины оборудованы двумя электродвигателями, полным приводом и в базовой версии оснащаются 70 кВт⋅ч батареей. Стартовая цена начинается от 75 750 долларов в США. В зависимости от комплектации, без перезарядки автомобиль сможет проехать 442, 502 и 480 километров[34].

12 ноября 2012 года автомобиль получил награду «Автомобиль года» от американского журнала Motor Trend[35].

Поставки моделей S и X в 2015 и 2016 годах[36][37]:

30 марта 2018 года компания Tesla отозвала около 123 тыс. автомобилей серии Model S, которые были выпущены до апреля 2016, для замены деталей гидроусилителя руля. Обуславливалось это тем, что болты гидроусилителя подвержены коррозии в холодное время года. Такое воздействие оказывается из-за соли, которую используют в целях предотвращения обледенения на дорогах[38].

Tesla Model X[править | править код]

9 февраля 2012 года компания представила прототип новой модели — кроссовер под названием Tesla Model X. Тогда же Илон Маск заявил, что производство модели планируется начать в 2013 году[39]. Изначально планировалось, что в конце 2014 года будут поставлены небольшие партии, а полноценный выпуск модели начнётся в 2015 году[40]. Однако в феврале 2014 года было заявлено, что начало поставок ожидается только во втором квартале 2015 года[41]. В ноябре начало поставок было вновь перенесено, на этот раз на третий квартал 2015 года[42].

По сравнению с Model S внесены следующие изменения: добавлен 3-й ряд сидений, автоматически открывающиеся задние двери вверх для входа пассажиров во 2-й и 3-й ряд, возможность заказать модель с двумя моторами.

В 1-м квартале 2016 года было продано 2400 Tesla Model X[43].

Model 3[править | править код]

Model 3 изначально носила названия Model E и BlueStar, текущее название было анонсировано 15 июля 2014 года[44]. Ожидалось, что модель будет представлена в марте 2016 года[45].

30 июля 2007 года Мартин Эбергартд сообщил, что автомобиль поступит в продажу к 2012 году. Ожидаемая цена модели в США составляла не более 30 000 долларов[источник не указан 1393 дня].

Model 3 была представлена 1 апреля 2016 года. За первую неделю машину зарезервировали 325 тыс. человек, внеся депозит в одну тысячу долларов. По словам Маска, такой значительный объём заказов должен был привести к корректировке производственных планов компании[46].

Производство стартовало в 2017 году. Цена стандартной версии — 35 000 долларов, дальность поездки в базовой модели равна 350 км[45][47]. Автомобиль на 20 % компактнее Model S[47].

Model Y[править | править код]

Электрический кроссовер среднего класса, представленный в марте 2019 года[48]. Серийное производство начато на фабрике во Фримонте[en] в январе 2020[49], а поставки потребителям — 13 марта 2020[50].

Tesla Cybertruck[править | править код]

21 ноября 2019 года компания представила электрический пикап Tesla Cybertruck. Спустя пять дней после презентации автомобиль собрал 250 000 предзаказов[51].

Обладает запасом хода на 400—800 км, а также пневмоподвеской, подстраивающейся под нагрузку. Есть опция герметичности и розетки в кузове на 110 и 220 вольт[52]. Производство запланировано на конец 2021 года.

Tesla Semi[править | править код]

16 ноября 2017 Tesla провела презентацию электрического тягача Tesla Semi, производство которого начнется в 2021 году[53]. Запас хода у электрогрузовика составляет примерно 800 км (возможно 900 км) при загрузке в 40 тонн[54].

Хотя иногда автомобиль называют первым в мире представителем класса электрогрузовиков[55], он был представлен позже MFTBC E-Fuso Vision One[56].

Tesla Roadster 2.0[править | править код]

Второе поколение электромобиля Tesla Roadster анонсированное в ноябре 2017 года. Среди основных характеристик автомобиля были заявлены: максимальная скорость — свыше 400 км/ч, время разгона с 0 до 96.5 км/ч — 1,9 секунды, максимальный пробег на одной зарядке — до 1000 км[57]. Старт серийного производства ожидается в 2022 году[58].

Сеть «Суперзарядок»[править | править код]

Tesla разворачивает сеть «Суперзарядок» (англ. Supercharger) — зарядных станций электромобилей, разработанных для того, чтобы на автомобилях Tesla можно было совершать длительные поездки. Некоторые станции используют энергию от солнечных батарей (в дальнейшем, планируется перевести все станции на использование солнечной энергии, на 2018 год таких насчитывается только 3). Возможность использовать станции есть во всех новых машинах, но некоторые старые 60 кВт⋅ч модели требуют покупки дополнительного модуля за 2500 долларов.

По состоянию на 2015 год в США покрыты основные транспортные коридоры, существует возможность добраться с одного побережья до другого, при этом бесплатно заряжаясь только на станциях быстрой зарядки Tesla. Одновременно сеть «Суперзарядок» активно развивается в Европе и Азии: так, к концу 2015 года ожидалось полное покрытие западной Европы и Японии, а также восточного побережья Китая и Австралии.

Планы Tesla по развёртыванию сети зарядок регулярно откладывались: так, в 2018 году до сих пор отсутствуют станции Supercharger в Северной Дакоте, на Гаваях и Аляске. На 2018 год в Европе самые восточные станции находятся в Хорватии, Венгрии и Польше, проехать до Стамбула пользуясь только станциями Supercharger по прежнему невозможно (возможность проехать от Лиссабона до Стамбула пользуясь только Supercharger постулировалась на конец 2016 года[59]).

Несмотря на некоторые задержки, сеть зарядок Supercharger очень быстро росла все эти годы и стала одним из главных преимуществ компании. Зарядки Supercharger от конкурентов отличает прежде всего высокая скорость зарядки (до 150 кВт), удобное расположение вдоль автомагистралей и большое количество зарядных стоек (stall) на каждой зарядной станции (8 в среднем, максимум до 50) и удобством оплаты. Таким образом, сеть зарядок Supercharger позволяет владельцам электромобилей Tesla совершать поездки на дальние расстояния существенно удобней и быстрее, чем владельцам электромобилей конкурентов.

На III квартал 2017 года сеть зарядок Supercharger находится на 2-м месте по количеству произведённых электромобилей с соответствующим разъёмом (256 855), опережая CCS (187 481) и отставая только от CHADEMO (542 780)[60].

В июне 2018 общее количество зарядных стоек Supercharger составило 10 000, при этом количество зарядных станций достигло 1263.[61] Tesla утверждает, что 99 % жителей США живут на расстоянии меньше 150 миль от зарядной станции Supercharger[62].

Актуальные данные по расположению зарядок Supercharger можно посмотреть на сайте Tesla, регулярно обновляющиеся графики приводит сайт supercharge.info

Стоимость услуг при зарядке автомобилей Tesla:

  • Зарядка аккумуляторной батареи (до 80 % за 40 минут для 100 кВт⋅ч батареи) — включена в стоимость автомобиля (для Model S и X купленных до 1 апреля 2017 года). Model S, Model X, а также Model 3 (только Performance версии) купленные по партнёрской программе (referral) также получали бесплатную пожизненную зарядку, но в сентябре 2018 исчезла и эта возможность[63]. Для автовладельцев Tesla, купленных с сентября 2018 года, пользование сетью зарядок Supercharger платное, стоимость зависит от цены электричества в штате/стране, но в любом случае дешевле чем заправка бензином на аналогичный пробег. Тарификация происходит по количеству потреблённого электричества. Владельцам Model S и X каждый год предоставляется бесплатных кредитов на 400 кВтч. (чего хватает приблизительно на 1000 миль — 1600 км.)[64], владельцы Model 3 платят за каждую зарядку на Supercharger.
  • Фирменная технология быстрой роботизированной замены батареи на заряженную (занимает полторы минуты) — 60—80 долларов США. Эта возможность так и не была затребована, и компания отказалась от данной концепции.

Помимо станций быстрой зарядки Supercharger, владельцы электромобилей Tesla могут воспользоваться сетью медленных зарядок (до 22кВт) Destination charger, которые обычно расположены в отелях и ресторанах (так как медленная зарядка электромобиля обычно происходит за несколько часов)[65].

Для электромобилей Model S и Model X существует адаптер (стоимостью в районе 600$), который позволяет заряжать электромобили от зарядных станций с разъёмом CHADEMO (наиболее распространённый в мире стандарт разъёма быстрой зарядки электромобилей) со скоростью до 50 кВт. Данный адаптер не работал c Model 3 из-за программных проблем, которая, таким образом, не имела доступа к быстрым зарядным станциям с разъёмом CHADEMO[66]. Такой доступ к CHADEMO для американских Model 3 появился в июле 2019 года на скоростях до 50 кВт[67].

Американские электромобили Tesla не могут быть совместимы с зарядными станциями с разъёмом CCS.[источник не указан 579 дней] (в 2019 появился адаптер[68]) Европейские Tesla Model 3 используют разъем CCS[67][69].

Бизнес-модель[править | править код]

В отличие от большинства автопроизводителей, Tesla не продаёт автомобили через независимых дилеров. Как правило, салоны Tesla представляют собой лишь демонстрационные площадки, покупка осуществляется непосредственно через сайт Tesla. Это отчасти схоже с моделью продаж Apple. В большинстве штатов США прямые продажи автомобилей от производителей и продажи через принадлежащих им дилеров ограничены или запрещены. Tesla пришлось столкнуться с судебными исками о запрете прямых продаж. В некоторых штатах (Виргиния, Техас) компания проиграла дела, и продажи Tesla были запрещены[70].

В России[править | править код]

  • Обязательным условием для официального ритейла автомобилей «Tesla» в России является сертификация ОТТС и система ЭРА-ГЛОНАСС. С января 2017 года внедрение системы вызова экстренных оперативных служб необходимо для продажи новых автомобилей на территории России[71][72].
  • В апреле 2016 года в Подмосковье появилась первая в России станция Supercharger[73][74]. Она размещена в гольф-клубе «Сколково». К 2018—2019 г. предполагается запуск двух ЗС «Supercharger» в Московской и Тверской областях, размещение пунктов зарядки на М10 в районе Торжка и объездной Великого Новгорода, а также строительство ещё одной зарядной станции «Supercharger» по пути из Санкт-Петербурга в Финляндию[75].
  • В марте 2017 года стало известно, что компания Tesla ищет помещения под сервисные центры, офисы и шоу-румы в Москве и Санкт-Петербурге[76].
  • На начало 2018 года в России было зарегистрировано 68 автомобилей Tesla Model X и 194 модели Tesla Model S[77].
  • В мае 2018 года технологичный ритейлер «Связной» и автосалон «Moscow Tesla Club» представили сервис для онлайн-заказа автомобилей «Tesla» через сайт «Связной»[78]. В июле 2018 года издание Bloomberg сообщило, что по итогам первого месяца продаж электромобилей в «Связном» количество заявок составило 236 штук. В июле 2018 года появилась возможность арендовать электромобиль через сайт «Связной» на срок от 3 дней до месяца. На старте запуска услуги минимальная стоимость аренды Model S составляла 120 000 рублей за 3 дня[79][80][81].
  • По данным аналитического агентства «Автостат», в первые 6 месяцев 2018 года россияне приобрели 27 автомобилей Tesla, объем реализации электромобилей вырос на 50 % по сравнению с предыдущим годом[82].
  • В 2018 году владельцы электромобилей оборудуют зарядные станции в своих домах[83].

По состоянию на 2021 год, компания «Tesla» не имеет официального представительства в России[84].

24 марта 2021 года Илон Маск объявил, что электромобили Tesla теперь можно приобрести за биткойны[85].

21 мая 2021 года Илон Маск, выступая на марафоне «Новое Знание», заявил о высокой вероятности скорого выхода Tesla на рынок РФ, Казахстана и других стран СНГ. По его словам, в России в обозримом будущем может появиться и собственное производство Tesla[86].

Показатели деятельности[править | править код]

В 2020 году компания произвела более 500 тыс. автомобилей[87].

Объём продаж[править | править код]

50 000

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Q3 2012

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  •   Model S
  •   Model X
  •   Model S/X
  •   Model 3/Y
Квартал Продано[a] Ожидает
поставку[b]
Всего
произведено
Источник
Model S Model X Model 3/Y Всего
I кв. 2015 10 045 0 0 10 045 11 160 [88]
II кв. 2015 11 532 0 0 11 532 12 807 [89]
III кв. 2015 11 597 6 0 11 603 13 091 [90]
IV кв. 2015 17 272 206 0 17 478 14 307 [91]
I кв. 2016 12 420 2400 0 14 820 2615 15 510 [92]
II кв. 2016 9764 4638 0 14 402 5150 18 345 [93]
III кв. 2016 16 047 8774 0 24 821 5065 24 736 [94][95]
IV кв. 2016[c] 12 700 9500 0 22 254 6450 24 882 [96][97]
I кв. 2017 ~13 450 ~11 550 0 ~25 000 ~4650 25 418 [98]
II кв. 2017 ~12 000 ~10 000 0 22 026 ~3500 25 708 [99][100]
III кв. 2017 14 065 11 865 220 26 150 4820 25 336 [101]
IV кв. 2017 15 200 13 120 1550 29 870 3380 24 565 [102]
I кв. 2018 11 730 10 070 8180 29 980 6100 34 494 [103]
II кв. 2018 10 930 11 370 18 440 40 740 15 058 53 339 [104]
III кв. 2018 14 470 13 190 56 065 83 725 11 824 80 142 [105][106]
IV кв. 2018 13 500 14 050 63 359 90 700 2907 86 555 [107]
I кв. 2019 12 091 50 928 63 019 10 600 77 138 [108]
II кв. 2019 17 722 77 634 95 356 7400 87 048 [109][110]
III кв. 2019 17 483 79 703 97 186 96 155 [111]
IV кв. 2019 19 475 92 620 112 095 104 891 [112]
I кв. 2020 12 230 76 266 88 496 102 672 [113][114]
II кв. 2020 10 614 80 277 90 891 82 272 [115][116]
III кв. 2020 15 275 124 318 139 593 145 036 [117][118]
IV кв. 2020 18 966 161 701 180 667 179 757 [119]
I кв. 2021 2030 182 847 184 877 180 338 [120]
II кв. 2021 1890 199 360 201 250 206 421 [121]
  1. Переданные конечному потребителю автомобили, по которым полностью и правильно оформлены все документы.
  2. Произведённые, но ещё не поставленные или не оформленные автомобили.
  3. Предварительные данные, опубликованные Tesla — общая сумма не сходится с продажами отдельных моделей.

Финансовое положение[править | править код]

Среди инвесторов компании — основатели Google Ларри Пейдж и Сергей Брин, основатель и президент компании eBay Джефри Сколл, Daimler AG, Toyota (инвестировала около $50 млн.[122]) и Илон Маск. На первом этапе больше всех вложил Илон Маск — 70 млн долларов, заработанных на продаже своей доли в PayPal[123].

В июне 2010 года состоялось первичное публичное предложение (IPO) акций компании.

Финансовые показатели (в миллионах долларов США)

Год Доход Чистая
прибыль
Активы Число
сотрудников
2009[124] 112 −56 130
2010[124] 117 −154 386 899
2011[125] 204 −254 713 1417
2012[126] 413 −396 1114 2914
2013[127] 2013 −74 2417 5859
2014[128] 3198 −294 5831 10 161
2015[129] 4046 −888 8,068 13,058
2016[130] 7000 −773 22 664 17 782
2017[131] 11 759 −2240 28 655 37 543
2018[132] 21 461 −1063 29 740 48 817
2019[133] 24 578 −775 34 309 48 016
2020[134] 31 536 862 52 148 70 757

На протяжении следующих 9 лет компания показывала валовый годовой убыток[135]. Наибольшие убытки имели место в 2017 году, составив 2,24 миллиардов долларов США[136]. Несмотря на это рыночная капитализация компании продолжала расти и 18 сентября 2017 года достигла максимума в 64,25 миллиардов долларов США[137], тем самым превысив капитализацию General Motors и Ford Motor.

В первом квартале 2018 года компания обновила рекорд по убыточности. Убыток составил 710 млн долларов[138]. В 3 квартале 2018 компания, неожиданно для финансовых аналитиков, показала прибыль в 311 млн долларов, что связано прежде всего с успехами в производстве и продажах Model 3, которая «стала самым продаваемым автомобилем в США по объему выручки и пятым по количеству»[139]. 4 квартал 2018 года компания также закончила с чистой прибылью в размере $139,5 миллионов долларов[140].

Суммарно за 2018 год убытки составили около 976 миллионов долларов[141].

1 июля 2018 года Илон Маск объявил, что компания сумела довести объём производства до 7 тыс. автомобилей в неделю (при этом производство Tesla 3 достигло уровня 5 тыс. автомобилей и составит 6 тыс. в неделю к концу июля)[142].

Выручка Tesla по итогам 2020 года составила $31,536 млрд, чистая прибыль — $862 млн[134]. В июле 2020 года цена акций превысила $1400 за штуку, рыночная капитализация Tesla на 4 Апреля 2021 года перевалила за $635 млрд[143], на данный момент Tesla является самой дорогой автомобильной компанией в мире. По капитализации Tesla теперь опережает такие компании, как Lockheed Martin ($104 млрд. на 24 Июня 2021)[144] Bank of America ($344 млрд. на 24 Июня 2021)[145], Walt Disney ($318 млрд. на 24 Июня 2021)[146], PayPal ($338 млрд. на 24 Июня 2021)[147], Netflix ($227 млрд. на 24 Июня 2021)[148], AT&T ($204 млрд. на 24 Июня 2021)[149], Verizon ($232 млрд. на 24 Июня 2021)[150] и NVidia ($474 млрд. на 24 Июня 2021)[151], Intel ($223 млрд. на 24 Июня 2021)[152][153], Johnson & Johnson ($428 млрд. на 24 Июня 2021)[154], AMD ($101 млрд. на 24 Июня 2021)[155].

Компания Tesla пользуется финансовой помощью со стороны различных государств, например:

  • За право разместить у себя завод по производству аккумуляторных батарей боролись 5 штатов (Техас, Аризона, Нью-Мексико, Невада и Калифорния). Из них наилучшие условия (налоговые льготы в размере $1,3 млрд на строительство и работу сроком на 20 лет, строительство дорожной инфраструктуры и прочее) предоставила Невада. Во время заключения договора от представителя штата прозвучали слова, что строительство Гигафабрики это крупнейшее событие со времен плотины Гувера[156];
  • В январе 2010 министерство энергетики США выделило 8 миллиардов долларов для кредитов автопроизводителям на разработку инновационных, передовых автомобильных технологий, из них компания Tesla получила 465 миллионов (при этом компании Ford по этой программе выделили 5,9 миллиардов долларов, а Nissan North America — 1,6 миллиардов)[157]. В 2013 году Tesla досрочно погасила данный кредит почти на 10 лет ранее запланированного срока[158];
  • 7 марта 2019 года промышленно-коммерческий банк Китая выдал Tesla целевой кредит в размере 4 миллиарда юаней ($565,51 миллионов) только для расходов, связанных с производством электромобилей на заводе Tesla в Шанхае[159].

Часть дохода Tesla Motors связана с определёнными законодательными особенностями штата Калифорния (программа ZEV), согласно которым автопроизводители обязаны поставлять в штат определённый процент машин, не создающих загрязнения воздуха непосредственно, например электромобилей. Так как все автомобили Tesla относятся к таким, компания перепродаёт часть своей квоты («ZEV credit») производителям бензиновых машин[160][161][162][163].

The Wall Street Journal отмечала в 2016 году, что Маск использовал для финансирования Tesla средства от госконтрактов SpaceX[164], а также оформил кредиты на сумму 475 млн долларов США под залог принадлежащих ему акций. По мнению издания, это создаёт риски для других акционеров его компаний[164].

Награды[править | править код]

Лауреат The Crunchies 2007 в номинации «Лучшее экологичное начинание» (за разработку автомобилей с электрическими двигателями)[165].

Технические проблемы[править | править код]

В ноябре 2015 года, после единичного случая обнаружения владельцем ненадёжности замка ремня безопасности переднего пассажирского сиденья на Model S (неправильно собранное болтовое соединение), несмотря на отсутствие дефекта в 3000 проверенных автомобилях, компания отозвала все 90 тысяч автомобилей для проверки и исправления, в случае обнаружения дефекта, через авторизованные станции техобслуживания[166].

В апреле 2016 года компания отозвала 2700 автомобилей Model X из-за обнаруженного в ходе испытаний дефекта крепления третьего ряда сидений, из-за которого сиденья могут опрокинуться вместе с пассажирами в случае лобового столкновения[167].

7 мая 2016 года следуя по трассе US 27a недалеко от городка Вилистон (Williston), Флорида, США автомобиль Tesla S столкнулся с полуприцепом, который буксировал трактор. Трактор поворачивал налево, когда автомобиль на полном ходу поднырнул под полуприцеп, при этом у него снесло крышу. Далее, автомобиль вылетел с дороги и перевернулся три раза. Находившийся за рулём 40-летний Джошуа Браун (Joshua Brown) погиб[168]. По информации фирмы Tesla, в момент столкновения автомобиль двигался на автопилоте, но ни автоматика, ни водитель не начали торможение[169]. Это первый в истории случай гибели водителя за рулём автомобиля, ведомого автопилотом. Национальное управление безопасностью движения на трассах США начало собственное расследование аварии[170]. Расследование было закончено в январе 2017 года, в заключении говорится, что автопилот автомобиля Tesla был исправен и работал в полном соответствии с заданным алгоритмом. Далее следуют пояснения. Проведённое в 2007—2011 годах изучение систем автоматического торможения показало, что они неадекватно реагируют на быстро движущиеся в поперечном направлении объекты. Поэтому, было рекомендовано исключить этот сценарий из алгоритма работы системы. На 2016 модельный год ни один производитель автомобилей или автокомпонентов не заявил систему отслеживания поперечно двигающихся объектов. Доскональные испытания автомобиля Tesla Model S 85D, проведённые после аварии, показали, что автопилот автомобиля прекрасно реагирует на параллельно движущиеся автомобили, спереди и сбоку, в том числе и на маневрирующие. Реакции же на поперечно движущийся объект, как это произошло в аварии во Флориде, в системе не предусмотрено[171].

Пожароопасность автомобилей Tesla[править | править код]

Согласно данным, предоставленным компанией Tesla, Национальной ассоциацией противопожарной защиты и Министерством транспорта США, с 2012 по 2018 года происходило одно возгорание электромобиля на 170 миллионов миль пробега. Автомобили с двигателем внутреннего сгорания за тот же промежуток времени имеют один пожар на 19 миллионов миль пробега[172].

Критика проекта[править | править код]

Отмена налоговых послаблений на покупку электромобилей в Гонконге обвалила продажи Tesla в этой стране до нуля. Решение правительства страны вступило в силу 1 апреля 2017 года, и в результате в том же месяце в Гонконге не было зарегистрировано ни одного нового автомобиля Tesla[173]. По состоянию на май 2019 года продажи новых Tesla так и не восстановились, но продолжается сбыт подержанных электромобилей. В итоге половина всех зарегистрированных в Гонконге электромобилей принадлежит марке Tesla[174].

Стив Возняк, один из соучредителей Apple, в начале 2018 года раскритиковал главу Илона Маска за невыполнение публичных обещаний и за отсутствие ответственности за программные продукты, которые часто выпускаются в виде бета-версий, снимая таким образом ответственность с разработчика[175][176].

Скандал с биржевыми котировками[править | править код]

7 августа 2018 года Илон Маск заявил в Твиттере о своих планах преобразования компании в частную путём выкупа акций по цене 420 долларов. На фоне этого заявления акции компании значительно выросли[177]. Однако уже 24 августа Илон заявил что подобного выкупа акций не произойдёт[178]. Подобные действия привели к расследованию со стороны Комиссии США по ценным бумагам и биржам (SEC)[179] и Минюста США[180].

29 сентября SEC и Илон достигли досудебного соглашения, в рамках которого Маск покинул пост председателя совета директоров Tesla и не мог занимать его на протяжении трёх лет. Также Маск и компания выплатили по 20 млн долларов штрафа, в совет директоров вошли два независимых участника, и был создан комитет для наблюдения за сообщениями Илона в соцсетях[181]. 8 ноября стало известно, что новым председателем совета директоров стала выбранная Маском Робин Денхолм, ранее работавшая в крупнейшей австралийской телекоммуникационной компании Telstra[182].

Финансовые факты[править | править код]

  • По состоянию на 1 июля 2020 года Tesla стала самой дорогой автомобильной компанией мира.[183]
  • 9 сентября 2020 года из-за обвала акций Тесла Илон Маск за один день потерял 16,3 миллиарда долларов США.[183]

См. также[править | править код]

Другие компании Илона Маска: SpaceX, SolarCity, OpenAI, Neuralink, The Boring Company.

Примечания[править | править код]

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Ссылки[править | править код]

  • tesla.com​ (англ.) — официальный сайт Tesla
  • Tesla: феномен или надувательство? // АвтоМайл.ру, 14 февраля 2014
  • Tesla на грани банкротства. Как тебе такое, Илон Маск? // Лента. Ру, 15 апреля 2018
  • В «прогрессивной корпорации» к правам трудящихся относятся примерно так же, как сто лет назад // Взгляд, 13 сентября 2018
  • Кто успел, тот и сел: Конкуренты Маска пытаются догнать Tesla. Есть ли у них шанс? // Лента. Ру, 17 октября 2019
  • NASDAQ

Tesla Motors (TSLA), headed by famed entrepreneur Elon Musk, is considered the predominant firm leading the development of electric vehicles, even though the company remains far from achieving mass-market sales volume. Musk and the rest of Tesla’s executive management team continue pushing the company forward with moves such as its strategic joint venture with Panasonic Corporation (PCRFY) to become the overwhelmingly largest producer of lithium-ion battery packs.

Although Tesla has yet to attain profitability, Musk and Tesla’s leadership have had an up-and-down relationship with investors. The company’s stock has struggled to maintain its history of solid returns from 2018. So who exactly is part of the Tesla Motors leadership driving company decisions?

Key Takeaways

  • Elon Musk remains the CEO and director of Tesla Motors as of January 2023.
  • Zachary Kirkhorn is the Chief Financial Officer (also referred to as Master of Coin) at Tesla Motors.
  • Andrew Baglino is the Senior Vice President of Powertrain and Energy Engineering.
  • Past leadership includes Deepak Ahuja, JB Straubel and Jerome Guillen.

Elon Musk

Elon Musk is the co-founder, chief executive officer (CEO), director, product architect, and unquestionably the primary driving force at Tesla Motors. Musk, a native of South Africa, is also the founder, CEO, and chief technology officer (CTO) of SpaceX and chair of SolarCity following Tesla’s 2016 acquisition of the key solar power firm.

In acquiring SolarCity, Musk has stated his intention to create a large-scale integrated renewable energy firm that can become a major provider of both solar panels and the storage batteries needed to drive them.

Musk, who holds a bachelor’s degree in physics earned at the University of Pennsylvania and a bachelor’s degree in economics from the Wharton School of Business at the University of Pennsylvania, is both an engineer and inventor. He is a trustee of the Musk Foundation, which actively promotes green technology and the development of renewable energy sources.

Musk’s previous entrepreneurial success includes being one of the co-founders of the mega-successful payment-processing firm PayPal (PYPL). Although Tesla has suffered setbacks, few investors doubt Musk’s ability to deliver eventually on the promises foreseen in Tesla’s future.

Zachary J. Kirkhorn

Having assumed the position of Chief Financial Officer in March 2019, Kirkhorn succeeded Deepak Ahuja as CFO. Previously, Kirkhorn assumed various finance positions within Tesla, where he’s worked since 2010. Before becoming CFO, Zach was most recently Vice President, Finance, Financial Planning and Business Operations from December 2018 to March 2019. Kirkhorn holds degrees in economics and mechanical engineering and applied mechanics from the University of Pennsylvania and an MBA from Harvard University.

Andrew Baglino

Baglino succeeded Jeffrey Brian «JB» Straubel in October 2019, who previously held the position of Chief Technology Officer. In contrast, Baglino took on a majority of Straubel’s responsibilities but his title is Senior Vice President, Powertrain and Energy Engineering. He has been at Tesla since March 2006, and holds a B.S. in electrical engineering from Stanford University.

Previous Leadership

Jeffrey Brian “JB” Straubel

Jeffrey Brian Straubel, more commonly referred to as “JB,” was the 15-year tenured chief technology officer of Tesla Motors and a member of the company’s founding team. As of July 2019, Musk announced that Straubel would move to a «senior advisor» role. Straubel oversaw all of the technical and engineering designs for all of Tesla’s vehicles in his role at Tesla. He was also responsible for overseeing research and development (R&D), evaluating new technology and designs, due diligence with key vendors, and validating systems testing, among other responsibilities.

Straubel is also a regular lecturer and guest presenter at Stanford University, his alma mater, where he teaches an energy storage integration class as part of the school’s atmosphere and energy program.

Jerome Guillen

Guillen was Tesla’s President of Automotive and Heavy Duty Trucking, roles he held from 2018 to 2021. However, Guillen is no stranger to Tesla—he’d been at the company since 2007 and had various leadership roles, including Vice President of Trucks & Other Programs and Vice President of Worldwide Sales & Service. Guillen was the Model S Program Director and has worked generally in the automotive industry for most of his career.

Guillen holds a Ph.D. in mechanical engineering from the University of Michigan, including a dual degree in energy technologies and mechanical engineering from Escuela Tecnica Superior de Ingenieros Industriales and Ecole Nationale Superieure de Techniques Avancees, respectively.

Deepak Ahuja

Deepak Ahuja was CFO at Tesla from March 2017 to May 2019. He brought more than 20 years of global automotive finance experience to the role. He holds two Master of Science degrees—one in Materials Engineering from Northwestern University and another in Business from Carnegie Mellon University.

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